Iris Bloom - Design Concept
IRIS BLOOM - MILLENIALS - SKINCARE BRAND - ECO FRIENDLY - VEGAN
BRAND IDENTITY - COSMETICS PACKAGING DESIGN - NATURAL
WORK DONE
-CONCEPT-
ART DIRECTION
BRANDING
PACKAGING DESIGN
3D RENDERING
THE BRAND
Iris Bloom is a conceptual beauty brand developed around sustainable packaging innovation. The direction explores how environmentally conscious material choices can coexist with strong visual appeal and contemporary brand expression.
THE WORK
Jennifer developed the brand identity and packaging concept with a focus on integrating alternative material solutions inspired by sustainability-driven beauty brands. The objective was to demonstrate that reduced-impact packaging can remain visually compelling, expressive, and commercially attractive.
The resulting system balances material awareness with playful colour and approachable design, challenging the perception that sustainable packaging must feel minimal, muted, or utilitarian.
