Shibui - Design Concept
SHIBUI - MILLENIALS - NATURAL - VEGAN - CRUELTY FREE
BRAND IDENTITY - COSMETICS PACKAGING



WORK DONE
-CONCEPT-
ART DIRECTION
BRAND IDENTITY
NAMING
PACKAGING
3D RENDERING
SOCIAL MEDIA CONTENT
THE BRAND
Shibui is a conceptual beauty brand exploring restrained minimalism through a soft, contemporary lens. The direction focuses on quiet visual impact and refined form language.


THE WORK
Jennifer developed the packaging identity and rendered the concept in 3D to evaluate structure, proportion, and material presence. The refillable body wash format is designed to reduce environmental impact while reinforcing product continuity through a dedicated refill pouch system.
The visual language emphasises simplicity, subtle detailing, and cohesive form architecture, demonstrating how understated aesthetics can remain commercially distinctive.













