Brand Identity and Packaging Design for Glaze-ish
GLAZE-ISH - GEN Z - NATURAL - VEGAN - CRUELTY FREE
STRATEGY CONSULTING - BRAND IDENTITY - COSMETICS PACKAGING
WORK DONE
LOGO
BRAND IDENTITY
PACKAGING DESIGN
ILLUSTRATION
CONSULTING
THE BRAND
Glaze-ish is a cruelty-free and vegan beauty brand offering dessert-inspired, handcrafted skincare. The brand combines playful sensorial cues with performance-driven formulations, translating confectionery aesthetics into a cohesive skincare identity.
Following the rebrand, Glaze-ish expanded into major retail, becoming available in Urban Outfitters stores across the United States.
THE WORK
Jennifer developed a new brand identity and redesigned the packaging across the full product range. The objective was to retain the brand’s playful personality while refining its execution to ensure clarity, cohesion, and maturity.
The updated design system balances sweetness with structure, creating a visual language that feels expressive and charming without becoming juvenile. Colour, typography, and packaging architecture were carefully calibrated to elevate the brand while preserving its distinctive character.
