GLAZE-ISH - GEN Z - NATURAL - VEGAN - CRUELTY FREE
STRATEGY CONSULTING - BRAND IDENTITY - COSMETICS PACKAGING
Glaze-ish is a cruelty free and vegan beauty brand that has a sweet take on natural, handcrafted skincare products. Their dessert-inspired skincare goodies are a sweet treat for your skin. And they mean that literally, from the scent to the aesthetics - their products will leave your skin feeling intensely hydrated, nourished, and radiant. Their products are a real treat!
Right after launching the rebrand Glaze-ish has been picked up by three big retailers! Glaze-ish is now available in all Urban Outfitter stores across the US.
WHAT WE DID
We designed a new brand identity and designed new packaging for all their products. The brand was already cute and fun, we wanted to keep the personality of the brand but take it to the next level. With cute and playful brands it's easy for things to end up childish. I think we managed to create an adorable design that is still clean.