Kind Joy - Design Concept
KIND JOY - MILLENIALS - SKINCARE - CRUELTY FREE AND VEGAN
BRAND IDENTITY - COSMETICS PACKAGING - SOCIAL MEDIA
WORK DONE
-CONCEPT-
ART DIRECTION
BRAND IDENTITY
NAMING
PACKAGING
3D RENDERING
SOCIAL MEDIA CONTENT
THE BRAND
Kind Joy is a conceptual beauty brand centred on transparency, gentleness, and emotional wellbeing. The positioning explores how ethical production, vegan formulations, and clear ingredient communication can be translated into an optimistic and accessible identity.
THE WORK
Jennifer developed the full brand identity, packaging system, and 3D visualisations for Kind Joy. The objective was to express values of kindness and transparency through soft colour palettes, clear typographic hierarchy, and clean packaging architecture.
The identity balances warmth with clarity, ensuring that messaging around ethical sourcing and formulation transparency remains structured and trustworthy while retaining an inviting and joyful aesthetic.
SERUM
BAKUCHIOL
VEGAN
PERFUME FREE
FUTURA
