Little Dreamer - Design Concept

LITTLE DREAMER - GEN Z - CUTE - ECO FRIENDLY

BRAND IDENTITY - COSMETICS PACKAGING

3D rendering of little dreamer body wash bottles, candy scented and berry scented.

realistic 3d rendering of a cardboard box that looks like a milk cart,

WORK DONE

-CONCEPT-

ART DIRECTION

BRAND IDENTITY

NAMING

PACKAGING

3D RENDERING

SOCIAL MEDIA CONTENT

THE BRAND

Kind Joy is a conceptual beauty brand centred on transparency, gentleness, and emotional wellbeing. The positioning explores how ethical production, vegan formulations, and clear ingredient communication can be translated into an optimistic and accessible identity.

Gif of a cute packaging design that is spinning around. The bottle has a label saying its candy scented body wash. The bodywash inside the bottle is rainbow colored.

Little Dreamer rendering 3-View 3 edit grain.jpg

THE WORK

Jennifer developed the full brand identity, packaging system, and 3D visualisations for Kind Joy. The objective was to express values of kindness and transparency through soft colour palettes, clear typographic hierarchy, and clean packaging architecture.

The identity balances warmth with clarity, ensuring that messaging around ethical sourcing and formulation transparency remains structured and trustworthy while retaining an inviting and joyful aesthetic.