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Top 50 Trending Makeup Brands March 2021

Writer: Jennifer Carlsson
Jennifer Carlsson
Apr 12, 2021
1 min read

Updated: Jul 7, 2021


Top 50 Trending Makeup Brands

This list of 50 trending Makeup brands is the results of scoring brands for how well they are doing on instagram. The metrics that weigh into the score the brands are rated from are followers, engagement percentage, average post engagements and growth over time. Brands also get a penalty for doing significantly bad in any of the categories since this can imply bought followers. I also just posted a top 50 list of skincare brands.


  • Florence by Mills
    Florence by Mills
  • Rare Beauty
    Rare Beauty
  • Jaclyn Cosmetics
    Jaclyn Cosmetics
  • Danessa Myricks Beauty
    Danessa Myricks Beauty
  • Clio Cosmetics
    Clio Cosmetics
  • Kylie Cosmetics
    Kylie Cosmetics
  • Nudestix
    Nudestix
  • Dragun Beauty
    Dragun Beauty
  • Fenty Beauty
    Fenty Beauty
  • Jill Stuart
    Jill Stuart
  • Tom Ford Beauty
    Tom Ford Beauty
  • Pat McGrath Labs
    Pat McGrath Labs
  • BPerfect
    BPerfect
  • Canmake
    Canmake
  • Item Beauty
    Item Beauty
  • Natasha Denona
    Natasha Denona
  • Gucci
    Gucci
  • Chanel
    Chanel
  • Beauty Bay
    Beauty Bay
  • E.L.F. Cosmetics
    E.L.F. Cosmetics
  • Romand
    Romand
  • Thrive Causemetics
    Thrive Causemetics
  • KKW Beauty
    KKW Beauty
  • Trixie Cosmetics
    Trixie Cosmetics
  • Kaja
    Kaja
  • Hera
    Hera
  • Dior
    Dior
  • EM Cosmetics
    EM Cosmetics
  • Revolution Beauty
    Revolution Beauty
  • Colourpop
    Colourpop
  • Nabla
    Nabla
  • Spectrum
    Spectrum
  • Makeup by Mario
    Makeup by Mario
  • Ilia
    Ilia
  • Charlotte Tilbury
    Charlotte Tilbury
  • Guerlain
    Guerlain
  • Mac
    Mac
  • Mocha P Beauty
    Mocha P Beauty
  • Beautycounter
    Beautycounter
  • Pixi
    Pixi
  • Peripera
    Peripera
  • espoir
    espoir
  • Cezanne Cosmetics
    Cezanne Cosmetics
  • Sunnies Face
    Sunnies Face
  • Sephora
    Sephora
  • Sol Body
    Sol Body
  • Shiro
    Shiro
  • Pacifica
    Pacifica
  • Glamlite
    Glamlite
  • Patrick TA
    Patrick TA

Thanks for looking! Check back for a new updated list next month!

//Jennifer Carlsson

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MINTOIRO BLOG

Jennifer Carlsson
Founder of Mintoiro


Jennifer Carlsson is a Stockholm-based beauty industry researcher, strategist, and designer. She publishes data-driven trend forecasts, brand archetype studies, and market reports grounded in Mintoiro’s proprietary Beauty Intelligence Database and Brand Trend Index.

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