This list of 50 trending Makeup brands is the results of scoring brands for how well they are doing on instagram. The metrics that weigh into the score the brands are rated from are followers, engagement percentage, average post engagements and growth over time. Brands also get a penalty for doing significantly bad in any of the categories since this can imply bought followers. I also just posted a top 50 list of skincare brands.
Thanks for looking! Check back for a new updated list next month!
//Jennifer Carlsson
