This list of 50 trending skincare brands is the results of scoring brands for how well they are doing on instagram. The metrics that weigh into the score the brands are rated from are followers, engagement percentage, average post engagements and growth over time. Brands also get a penalty for doing significantly bad in any of the categories since this can imply bought followers.
I blog about cosmetics packaging design and branding. I write about design in general and anything else I find interesting. You can see my own work on the portfolio page.
I help beauty brands with brand strategy, market research and packaging design.