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Top 50 Trending Skincare Brands March 2021

Writer: Jennifer Carlsson
Jennifer Carlsson
Apr 10, 2021
1 min read

Updated: Jul 7, 2021


This list of 50 trending skincare brands is the results of scoring brands for how well they are doing on instagram. The metrics that weigh into the score the brands are rated from are followers, engagement percentage, average post engagements and growth over time. Brands also get a penalty for doing significantly bad in any of the categories since this can imply bought followers.


  • Florence by Mills
    Florence by Mills
  • Le Labo
    Le Labo
  • Fenty Skin
    Fenty Skin
  • CeraVe
    CeraVe
  • Truly
    Truly
  • Glow Recipe
    Glow Recipe
  • The Inkey List
    The Inkey List
  • Sallve
    Sallve
  • The Ordinary
    The Ordinary
  • Cocokind
    Cocokind
  • Function of Beauty
    Function of Beauty
  • Moonx Cosmetics
    Moonx Cosmetics
  • Wishful
    Wishful
  • Rituals
    Rituals
  • Good Molecules
    Good Molecules
  • Kylie Skin
    Kylie Skin
  • Dermalogica
    Dermalogica
  • Krave
    Krave
  • Paula's Choice
    Paula's Choice
  • Fourth Ray
    Fourth Ray
  • Thrive Causemetics
    Thrive Causemetics
  • Youth to the People
    Youth to the People
  • Dr Barbara Sturm
    Dr Barbara Sturm
  • Beautycounter
    Beautycounter
  • Kopari
    Kopari
  • Cosrx
    Cosrx
  • Beauty Bay
    Beauty Bay
  • Farmacy
    Farmacy
  • Shiro
    Shiro
  • Natrium
    Natrium
  • Peace Out
    Peace Out
  • Tropic Skincare
    Tropic Skincare
  • First Aid Beauty
    First Aid Beauty
  • Golde
    Golde
  • Volition Beauty
    Volition Beauty
  • Pacifica
    Pacifica
  • Bad Habit
    Bad Habit
  • Fresh
    Fresh
  • Caudalie
    Caudalie
  • Aesop
    Aesop
  • I Dew Care
    I Dew Care
  • Kora
    Kora
  • Peripera
    Peripera
  • OSEA
    OSEA
  • Ren Skincare
    Ren Skincare
  • Bubble
    Bubble
  • Decorté
    Decorté
  • Go-To
    Go-To
  • Tula Skincare
    Tula Skincare
  • Then I Met You
    Then I Met You

Thank you for reading! //Jennifer Carlsson

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MINTOIRO BLOG

Jennifer Carlsson
Founder of Mintoiro


Jennifer Carlsson is a Stockholm-based beauty industry researcher, strategist, and designer. She publishes data-driven trend forecasts, brand archetype studies, and market reports grounded in Mintoiro’s proprietary Beauty Intelligence Database and Brand Trend Index.

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