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MOONCLOUD - GEN Z - SKINCARE - TRENDY

BRAND IDENTITY - COSMETICS PACKAGING DESIGN

 
 
 
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WORK DONE
 

-CONCEPT-

ART DIRECTION

BRAND IDENTITY

NAMING

PACKAGING

3D RENDERING

SOCIAL MEDIA CONTENT

MOTION GRAPHICS

I wanted to make something inspired by the trends I've been seeing from Gen Z beauty brands. They tend to be very colorful and playful. But they still have a clean modern style.

I went for a really bold color palette and wanted to design the style so it would be easy to make motion graphics for. Circles of text are great for animated loops since you can just spin them to get some eye catching movement.

 
 
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