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Mooncloud - Beauty Brand Concept Design

 

MOONCLOUD - GEN Z - SKINCARE - TRENDY

BRAND IDENTITY - COSMETICS PACKAGING DESIGN

 
 
 
Gif of text in circle spinning that reads Mooncloud skincare
3D rendering of mooncloud products
side scrolling bar that has the text "moon cloud"
3D rendering of Moon cloud face mist packaging

WORK DONE

 

-CONCEPT-

ART DIRECTION

BRAND IDENTITY

NAMING

PACKAGING

3D RENDERING

SOCIAL MEDIA CONTENT

MOTION GRAPHICS

I wanted to make something inspired by the trends I've been seeing from Gen Z beauty brands. They tend to be very colorful and playful. But they still have a clean modern style.

I went for a really bold color palette and wanted to design the style so it would be easy to make motion graphics for. Circles of text are great for animated loops since you can just spin them to get some eye catching movement.

 
 
3D rendering of moon cloud sleeping mask packaging
3D rendering of moon cloud face mist packaging
moon cloud text sidescrolling
gif of moon cloud products rotating
shows the cooper font
shows the futura font set
moon cloud text
3D rendering of moon cloud milky cleanser packaging