Lip balm is evolving from a discreet skincare essential into a visible lifestyle object — designed to be seen, clipped, customized, and collected. This shift reflects a broader transformation within beauty: the move from functionality to cultural visibility.

Lip treatments have evolved from simple utility products to powerful brand-building tools. Once an overlooked corner of beauty, they now occupy a central place in how brands express emotion, innovation, and identity.

From café culture to donut shop indulgence — these are the niche flavours gaining traction across the lip care market.

From classic comfort to seasonal indulgence — these are the flavours shaping today’s most successful lip treatments.

The Artisanal Storytelling macro trend gives rise to the Apothecary Lab archetype—a space where fragrance is no longer just a beauty product but a deeply personal medium for memory, narrative, and emotional connection. These brands position scent as an artform, using it to explore themes of heritage, intimacy, and craftsmanship.

A brief overview of the 7 Macro Trends shaping the beauty industry in 2026 taken from my free Beauty Trend Forecast 2026 Report.

Uncover the truth about 'Reef-Safe' sunscreens, dive into the complexities and misconceptions in our latest blog post.

Happy Hippie Beauty Archetype - a holistic, nature-infused approach to beauty. Dive into the world of sustainable, wellness-driven brands.

Effective Actives in skincare; the brands prioritizing potent, science-backed ingredients for visible results and transparency

Discover how the Modern Man archetype is reshaping men's grooming with sleek design, inclusivity, and high-performance formulations.

Discover the enchanting world of Dreamland, where makeup becomes a playful experience of self-expression, creativity, and charm.

Unveiling the 2024 Beauty Brand Archetype Reports: Explore the beauty brands and gain insights for refining your brand strategy.

Discover the latest trends in the rapidly growing Nutricosmetics industry with our abstract! Insights on branding, sustainability, and more.

I've created a set of 12 Beauty Brands Archetype Reports, now available here on this website, as 12 separate reports.

Just like we had Millennial Pink the next generation has Gen Z Green. Gen Z Green is a big rising color trend for Beauty Brands.

This report is a color trend forecast for cosmetics branding and packaging. The full report is now available for purchase!