10 Canadian Beauty Brands to Watch in 2025

Beauty with Depth from Across the Provinces

Canada may be less frequently spotlighted than Korea or Sweden in global beauty conversations, but it has quietly cultivated a diverse and sophisticated beauty ecosystem. These ten Canadian brands span skincare, fragrance, wellness, and purpose-driven formulations—offering distinct points of view backed by thoughtful design and clear brand identities. These are the Canadian beauty brands I’m watching closely in 2025.

Lesse

Founded in 2018 by Neada Deters, Lesse is a minimalist skincare brand rooted in organic formulations and a modernist aesthetic. With a tightly edited product range and a visual identity that leans into subdued luxury, Lesse exemplifies a quiet confidence that continues to resonate in the premium skincare space.

8 Faces

8 Faces was launched in 2017 by Beth Shuman with a focus on multipurpose wellness-meets-beauty formulas. Best known for its solid balm “Boundless,” the brand brings a simplified approach to skin rituals—bridging skincare and aromatherapy with an emphasis on adaptogens and antioxidant botanicals.

Paraphrase

Founded in 2016 by Josh Smith, Paraphrase is an independent fragrance brand built on conceptual storytelling and experimental scent compositions. With a clean, contemporary visual language and a focus on gender-neutral perfumery, the brand offers an introspective take on olfactory identity.

The 7 Virtues

A long-standing force in Canadian fragrance, The 7 Virtues was founded in 2010 by Barbara Stegemann with a mission-oriented approach. Its perfumes are created using ethically sourced ingredients from conflict-affected regions, blending transparency with traditional luxury branding in a way that still feels ahead of its time.

Ever Amid

Launched in 2021 by Nadine Boyd, Ever Amid explores skincare through the lens of neurocosmetics and sensorial wellness. With a monochromatic, ceramic sculptural packaging and formulations centred around skin-soothing and mood-balancing ingredients, the brand aligns well with current shifts toward holistic beauty.

Margin

Founded in 2022 by Drew Stevens, Margin positions itself as a modern skincare brand focused on skin health, barrier support, and understated functionality. Its straightforward formulations and typographic packaging reflect a clarity-driven ethos that appeals to skincare consumers seeking both aesthetic restraint and performance.

Sidia

Sidia, launched in 2020 by Erin Kleinberg, merges beauty, lifestyle, and storytelling in a way that feels editorial and deeply personal. With a focus on hand care and scent as ritual, the brand’s product and packaging design are both rooted in tactile luxury and heritage—reflecting Kleinberg’s creative background and family legacy.

Sistine

Founded in 2019 by Krys Lunardo and Mateo Devalencia, Sistine is a gender-inclusive skincare brand with a bold, high-gloss aesthetic. From its visual language to its product textures, Sistine challenges minimalism with vibrant, statement-making design—offering a fresh alternative within the clinical-dominated skincare category.

Cardea AuSet

Cardea AuSet was founded in 2017 by Taylor Williams and Jennifer Bonato with a focus on natural, plant-powered skincare and wellness. The brand’s soft, ethereal visual identity complements its gentle formulations, positioning it well within the modern clean beauty niche without leaning on outdated tropes.

Blume

Founded in 2016 by sisters Taran and Bunny Ghatrora, Blume is a wellness-driven personal care brand created to destigmatize periods, acne, and puberty. With its Gen Z-friendly tone, modern branding, and mission-first storytelling, Blume has built a strong community around topics that many brands still shy away from.

Final Thoughts

The Canadian beauty landscape offers a wide spectrum—from neurocosmetics and fragrance storytelling to accessible wellness and purpose-led skincare. While their aesthetics and formulations vary widely, these ten brands all contribute something timely and original to the evolving global beauty conversation. They’re worth following in 2025 and beyond.