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Beauty Brand Breakdown: Obayaty
Today we take a closer look at Obayaty, a Swedish beauty brand established in 2023, specializing in men's skincare and makeup.
Jennifer Carlsson
Jun 22, 20243 min read
Brand Design Study: Simihaze Beauty
In this brand study, we will scrutinize Simihaze Beauty's distinctive elements—from their logo and color scheme to their packaging design.
Jennifer Carlsson
May 1, 20245 min read
Brand Design Study: Selfmade
Dive into our design study of Selfmade: a brand marrying skin care with the art of self-care, showcasing a vibrant visual shift.
Jennifer Carlsson
Apr 24, 20245 min read
Brand Design Study: Tamburins
Delve into Tamburins' world where scents are stories and every detail is a deliberate stroke on the canvas of brand design.
Jennifer Carlsson
Apr 17, 20247 min read
Beauty Brand Breakdown: Vacation - The World's Best-Smelling Sunscreen
Dive into how Vacation sunscreen merges 80s nostalgia & innovation, crafting a unique brand story that's shaking up the suncare market.
Jennifer Carlsson
Apr 3, 20248 min read
Beauty Brand Breakdown: Le Rub - New Sunscreen Brand
Today, we turn our critical eye towards Belgian sunscreen and after sun care brand Le Rub, launched in 2023.
Jennifer Carlsson
Mar 29, 20247 min read
Boring Without You: no BS Skincare for Combination Skin
Boring Without You founder Davey Rooney on formulating effective products, Clean Beauty BS and Skincare for Combo Skin.
Jennifer Carlsson
Oct 16, 20234 min read
Sundae - How Lizzie Waley is Bringing Fun to Bodycare
Sundae is a fun Australian bodycare brand that makes deliciously scented whipped shower foams that looks just like whipped cream!
Jennifer Carlsson
Sep 19, 20234 min read
Rhode Skin: Most Successful Skincare Launch in 2022
The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.
Jennifer Carlsson
Apr 5, 20232 min read
DIP IS BETTER! - How Dip Founder Kate Assaraf Created a Sustainable Premium Hair Care Brand
There's no cooler solid hair care brand than Dip! We talk to founder Kate Assaraf about how she created Dip!
Jennifer Carlsson
Mar 24, 20223 min read
Brand Design Study: Florence by Mills
Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.
Jennifer Carlsson
Aug 2, 20213 min read
Brand Design Study: iNNBEAUTY Project
Innbeauty project is a USA based, cruelty-free, vegan, woman owned skincare brand.
Jennifer Carlsson
Jun 14, 20213 min read
Brand Design Study: Beauty Pie
Discover the brand design of Beauty Pie, a luxury cosmetics brand that offers transparent pricing and stunning minimalist packaging.
Jennifer Carlsson
Nov 8, 20202 min read
Brand Design Study: Noosa Basics
Noosa Basics is a cosmetics brand based in Noosa Australia. They make natural and organic personal care products.
Jennifer Carlsson
Oct 3, 20203 min read
Brand Design Study: Herbivore Botanicals
Herbivore really got my attention with their minimalist, yet colorful, design. So I wanted to take a closer look at it!
Jennifer Carlsson
Aug 5, 20202 min read
Brand Design Study: Glossier Cloud Paint
Glossier show impressive restraint in how simple and minimalist they keep this design.
Jennifer Carlsson
Jul 29, 20202 min read
MINTOIRO BLOG
Jennifer Carlsson
Founder of Mintoiro
Jennifer Carlsson is a Stockholm-based beauty industry researcher, strategist, and designer. She publishes data-driven trend forecasts, brand archetype studies, and market reports grounded in Mintoiro’s proprietary Beauty Intelligence Database and Brand Trend Index.
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