Top Trending Makeup Brands on TikTok September 2026

Explore the makeup brands building the strongest momentum on TikTok. Mintoiro’s Top Trending Makeup Brands on TikTok September 2026 ranks 325 brands from 32 countries, providing a data-driven overview of the brands demonstrating sustained audience growth, engagement, and visibility across the platform.

Key Features

• Extensive International Coverage: Includes 325 makeup brands from 32 countries, offering a global perspective on makeup brand performance and competitive momentum across TikTok.

• BTI-Powered Rankings: Rankings are generated using Mintoiro’s proprietary Brand Trend Index (BTI), a scoring model developed to identify consistent brand momentum rather than short-lived increases in viral attention.

• Industry-Trusted Resource: Used by beauty brands, retailers, and investors to compare performance, track competitors, and identify makeup brands gaining traction.

• Multi-Metric Performance Evaluation: Rankings incorporate follower count, total likes, likes per follower, follower growth measured in both absolute numbers and percentage change, and new likes, providing a structured and balanced assessment of TikTok performance.

• New Edition Every Month: A new ranking is released monthly, enabling industry professionals to monitor changes in audience growth, engagement, visibility, and competitive positioning over time.

Ideal Audience

• Makeup Brand Teams & Marketers: Benchmark brand performance, track competitors, and strengthen TikTok strategy using structured ranking data.

• Retail Buyers & Investors: Identify makeup brands demonstrating sustained audience growth and meaningful consumer engagement.

• Market Analysts & Researchers: Support category analysis and competitive research with reliable, large-scale social media performance data.

Why This List?

TikTok plays an influential role in makeup discovery, product trends, and brand growth, with viral content capable of rapidly increasing a brand's visibility. However, short-term popularity does not necessarily reflect sustained performance. By combining the Brand Trend Index (BTI) with data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Makeup Brands on TikTok September 2026 provides a consistent, comparative view of which brands are steadily gaining traction, helping industry professionals follow developments across the makeup landscape and make more informed, data-driven decisions.