Top Trending Makeup Brands on TikTok October 2025

Track the makeup brands gaining traction on TikTok this month. Mintoiro’s Top Trending Makeup Brands on TikTok October 2025 ranks 292 makeup brands from 27 countries, highlighting the brands building visibility, accumulating engagement, and growing their audiences across the platform.
 
Key Features:
Global Representation: Features 292 makeup brands from 27 countries, offering a clear view of both established leaders and fast-rising newcomers on TikTok.
Data-Based Ranking: Each brand is evaluated using follower count, total likes, likes per follower, follower growth (numbers and percentage), and new likes, providing a transparent and consistent measurement of performance.
Relied On Across the Industry: Used by makeup brands, retailers, and investors to track digital momentum and identify emerging names gaining attention.
Refreshed Monthly: A new edition is published every month to capture the latest trends and shifts in TikTok’s fast-moving beauty landscape.
 
Ideal Audience:
Makeup Brand Marketers & Social Teams: Benchmark performance, monitor competitors, and refine platform strategy.
Retail Buyers & Investors: Spot brands with strong growth and high engagement potential.
Beauty Analysts & Researchers: Strengthen category insights with reliable, up-to-date TikTok data.
 
Why This List?
TikTok remains one of the most influential spaces for makeup discovery and viral trend formation. Mintoiro’s Top Trending Makeup Brands on TikTok October 2025 delivers a clear snapshot of the brands performing well right now — essential for staying informed and navigating the competitive digital beauty market.