Top Trending Makeup Brands on TikTok February 2026

Identify the makeup brands gaining the strongest traction on TikTok. Mintoiro’s Top Trending Makeup Brands on TikTok February 2026 ranks 317 brands from 30 countries, highlighting the brands translating attention into sustained interaction and audience growth.
 
Key Features:
International Scope: Includes 317 brands from 30 countries, offering a broad view of makeup brand performance across TikTok.
BTI-Driven Rankings: Built using Mintoiro’s Brand Trend Index (BTI), a proprietary scoring system designed to surface brands with consistent momentum rather than short-lived spikes.
Industry-Trusted Resource: Used by beauty brands, retailers, and investors to benchmark performance and track competitive movement within the makeup category.
Consistent Performance Framework: Rankings are based on followers, likes, likes per follower, follower growth (both absolute and percentage), and new likes, ensuring a structured and comparable evaluation of brand traction.
Monthly Edition: Updated each month to reflect the latest changes in engagement and audience growth across TikTok.
 
Ideal Audience:
Makeup Brand Teams & Marketers: Track performance, monitor competitors, and refine TikTok strategy using clear ranking data.
Retail Buyers & Investors: Identify makeup brands demonstrating strong audience traction and sustained growth patterns.
Market Analysts & Researchers: Support category analysis with reliable, large-scale social performance data.
 
Why This List?
TikTok continues to shape how makeup brands gain visibility and scale audience attention, but short-term spikes do not always reflect long-term performance. By combining the Brand Trend Index (BTI) with data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Makeup Brands on TikTok February 2026 offers a more stable, comparative view of which brands are consistently building momentum—helping industry professionals make more informed, data-driven decisions.