Top Trending Makeup Brands on TikTok August 2025

Track the Momentum in Makeup: Mintoiro’s Top Trending Makeup Brands on TikTok August 2025 ranks 279 makeup brands from 27 countries, spotlighting the brands gaining attention and growing their audiences on TikTok. This monthly list captures key shifts in visibility within the fast-paced, creator-driven makeup space.
 
Key Features:
Global Coverage: Features 279 brands from 27 countries, offering a wide view of who’s trending on TikTok—from cult indie names to global leaders.
Data-Based Rankings: Brands are ranked based on follower count, engagement rate, and follower growth over time, providing a reliable snapshot of platform performance.
Used Across the Industry: Trusted by top beauty brands, global retailers, and investors to monitor brand traction and discover high-performing players.
Refreshed Monthly: A new list is published every month to reflect ongoing changes in audience behavior and brand momentum.
 
Ideal For:
Makeup Brand Marketers & Teams: Benchmark performance, analyze the competition, and stay aware of rising players in the space.
Retailers & Investors: Identify makeup brands with strong digital engagement and rapid growth potential.
Beauty Trend Analysts: Back up reporting and forecasting with consistent, up-to-date data from TikTok.
 
Why This List?
TikTok remains a critical space for makeup discovery, virality, and brand building. Mintoiro’s Top Trending Makeup Brands on TikTok August 2025 helps you stay informed on the most visible and engaging brands, giving you the strategic edge to move with the market.