Top Trending Makeup Brands on TikTok September 2025

Discover Which Makeup Brands Are Gaining Ground: Mintoiro’s Top Trending Makeup Brands on TikTok September 2025 ranks 281 brands from 27 countries, highlighting the most visible and fastest-growing names in the global makeup category on TikTok. This list offers a clear, data-based snapshot of the brands currently resonating with beauty audiences through short-form video content.
 
Key Features:
Global Scope: Features 281 makeup brands from 27 countries, capturing the diversity of brands engaging beauty consumers worldwide.
Performance-Based Ranking: Rankings are based on a combination of follower count, engagement rate, and follower growth over time, offering an objective view of TikTok visibility and traction.
Industry Adoption: Used by top makeup brands, global beauty retailers, and investors to monitor digital momentum and identify emerging opportunities.
Published Monthly: A fresh list is released every month, providing an up-to-date view of who is rising and leading on TikTok.
 
Ideal For:
Makeup Brand Teams: Benchmark your performance and stay aware of competitors gaining visibility in the TikTok space.
Retail Buyers & Investors: Identify high-growth makeup brands with strong consumer engagement and digital presence.
Beauty Analysts & Researchers: Support your market analysis with timely, platform-specific performance data.
 
Why This List?
TikTok plays a central role in how beauty trends spread and makeup brands build awareness. Mintoiro’s Top Trending Makeup Brands on TikTok September 2025 equips professionals across the industry with a reliable snapshot of current brand momentum, helping you stay informed and strategically focused in an ever-evolving digital landscape.