Top Trending Makeup Brands on TikTok May 2026

See which makeup brands are generating the strongest momentum on TikTok. Mintoiro’s Top Trending Makeup Brands on TikTok May 2026 ranks 322 brands from 31 countries, providing a data-driven overview of the brands driving sustained visibility, interaction, and audience growth.
 
Key Features:
Global Coverage: Includes 322 brands from 31 countries, reflecting the international landscape of makeup performance on TikTok.
BTI-Powered Rankings: Generated using Mintoiro’s Brand Trend Index (BTI), a proprietary scoring model designed to identify brands with sustained momentum rather than short-term spikes.
Industry-Trusted Resource: Used by beauty brands, retailers, and investors to benchmark performance and monitor competitive movement within the makeup category.
Structured Performance Metrics: Rankings are based on followers, likes, likes per follower, follower growth (both absolute and percentage), and new likes, ensuring a balanced and comparable evaluation of brand traction.
Monthly Edition: Updated each month to reflect the latest shifts in engagement and audience growth across TikTok.
 
Ideal Audience:
Makeup Brand Teams & Marketers: Monitor performance, evaluate competitors, and refine TikTok strategy using clear, structured ranking data.
Retail Buyers & Investors: Identify makeup brands demonstrating strong audience traction and sustained growth patterns.
Analysts & Researchers: Support category insights with reliable, large-scale social performance data.
 
Why This List?
TikTok has become one of the most influential platforms for makeup discovery and consumer engagement, but rapid spikes in attention do not always reflect lasting performance. By combining the Brand Trend Index (BTI) with data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Makeup Brands on TikTok May 2026 offers a more grounded, comparative view of which brands are consistently gaining traction—helping industry professionals stay informed and make more confident, data-driven decisions.