Top Trending Makeup Brands on TikTok August 2026

Explore the makeup brands building the strongest momentum on TikTok. Mintoiro’s Top Trending Makeup Brands on TikTok August 2026 ranks 325 brands from 32 countries, providing a data-driven perspective on the brands demonstrating sustained audience growth, engagement, and visibility across the platform.
 
Key Features
Broad International Coverage: Features 325 makeup brands from 32 countries, offering a global view of makeup brand performance across TikTok.
Powered by the Brand Trend Index (BTI): Rankings are calculated using Mintoiro’s proprietary Brand Trend Index (BTI), a scoring system developed to distinguish consistent brand momentum from short-lived periods of viral attention.
Industry-Trusted Resource: Used by beauty brands, retailers, and investors to benchmark performance, track competitors, and identify makeup brands gaining traction.
Multi-Metric Performance Assessment: Rankings evaluate followers, likes, likes per follower, follower growth measured in both absolute numbers and percentage change, and new likes, providing a structured and balanced assessment of TikTok performance.
New Edition Every Month: A new ranking is published monthly, making it possible to follow shifts in audience growth, engagement, visibility, and competitive positioning over time.
 
Ideal Audience
Makeup Brand Teams & Marketers: Assess brand performance, monitor competitors, and inform TikTok strategy using structured ranking data.
Retail Buyers & Investors: Discover makeup brands demonstrating sustained audience growth and increasing consumer interest.
Market Analysts & Researchers: Support category analysis and competitive research with reliable, large-scale social media performance data.
 
Why This List?
TikTok remains an influential platform for makeup discovery, product visibility, and brand growth, but temporary surges in popularity do not necessarily indicate lasting momentum. By applying the Brand Trend Index (BTI) to data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Makeup Brands on TikTok August 2026 offers a consistent, comparative view of which brands are steadily strengthening their position, helping industry professionals follow developments across the makeup landscape and make more informed, data-driven decisions.