THE BEAUTY BRAND EXPERT
HELPING BEAUTY BRANDS REACH THEIR FULL POTENTIAL
Mintoiro specializes in competitive market research and strategy consulting for beauty brands. Lead by the vivacious Jennifer Carlsson, The Beauty Brand Expert.
THE BEAUTY BRAND EXPERT
I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
WE LOVE DOING THE RESEARCH
We help beauty brands conduct competitive market research by already knowing about all your competitors. We have a database with over 25k beauty brands, 18k products and 500 retailers. Want a holistic overview or in depth details? We got you! We track what beauty brands are trending on social media and stay up to date on new beauty launches. Entering a new market or creating a new product? Let us handle the market research.
SERVICES
Brand Strategy
Discovery
Core Brand Values
Target Audience
Market Segment
Positioning
Benchmarking Analysis
Benchmarking Participant Identification
Comparative Analysis
Strategic Prognosis
Product Development Consulting
Consultation on the development of products.
Creative Consulting
Consultation on the development of brand identity and packaging design.
Competitive Market Research
Identify Main Competitors
Competitive Analysis
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Online Presence
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Selling Points
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Consumer Feedback
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Sales Channels
Products
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Formulation
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Packaging
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Pricing
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Selling Points
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Hero Products
OUR KIND OF PEOPLE
We work with independently owned beauty brands only. Brands owned by big corporations need not apply. We want to work with people that think outside the box and are not afraid to try something different. People that aim to be lead the industry rather than follow behind what everyone else is doing. People that want to stand out and make a positive difference in the world. If this sounds like you we should talk!
