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THE BEAUTY BRAND EXPERT

HELPING BEAUTY BRANDS REACH THEIR FULL POTENTIAL

 
 

I help independent Beauty Brands get loved by people that care and take market share from big corporations.

Photo of Glaze-ish Birthday Cake bodycare products that I designed the packaging for.
Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup

THE BEAUTY BRAND EXPERT

Jennifer Carlsson, the founder and beauty brand expert at Mintoiro, specializes in competitive market research and strategy consulting for beauty brands. With a background in brand strategy and design, her focus is on aesthetics, trends, and innovation in the cosmetics industry.

At Mintoiro, the mission is to empower independent beauty brands to thrive in a competitive landscape. Mintoiro leverages data-driven insights and industry insider expertise to provide an invaluable holistic perspective, enhancing your brand's positioning, identity, and packaging. Collaborate with Mintoiro to seize your share of the market and stand out in the cosmetics industry.

 
moisturizer jars with a minimalist design

BEAUTY INDUSTRY REPORTS

 

Discover the latest trends, innovations, and insights in the beauty industry through Mintoiro's exclusive Beauty Reports. Our reports are tailored to provide in-depth knowledge and guidance for your brand's success.

Mintoiro's commitment to the beauty industry is reflected in our comprehensive collection of reports, where we primarily focus on independent and niche beauty brands. By continuously researching and analyzing the latest developments, we offer you a competitive edge in the beauty sector.

 

Featured Reports

cute pastel colored boxes with bubble bath flakes that look like milk cartens

SERVICES

Brand Strategy

Discovery

Core Brand Values

Target Audience

Market Segment

Positioning

Sustainability

Benchmarking Analysis

Benchmarking Participant Identification

Comparative Analysis

Strategic Prognosis

Product Development Consulting

Consultation on the development of products.

Creative Consulting

Consultation on the development of brand identity and packaging design.

Competitive Market Research

Identify Main Competitors

Competitive Analysis
  • Online Presence

  • Selling Points

  • Consumer Feedback

  • Sales Channels

Products
  • Formulation

  • Packaging

  • Pricing

  • Selling Points

  • Hero Products

Design Services

  • Brand Identity Design

  • Packaging Design

Customer Testimonial

Photo of April Mayfield, the founder of beauty brand Glaze-ish

"Working with Jennifer was one of the best decisions I’ve made for my business. Her work helped us us to secure multiple partnerships with major retailers as well as secure high profile collaborations. She is truly the best in the industry!"

April Mayfield | Glaze-ish