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THE BEAUTY BRAND EXPERT

HELPING BEAUTY BRANDS REACH THEIR FULL POTENTIAL

 
 

I help independent Beauty Brands get loved by people that care and take market share from big corporations.

Photo of Glaze-ish Birthday Cake bodycare products that I designed the packaging for.
Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup

THE BEAUTY BRAND EXPERT

Jennifer Carlsson, the founder and beauty brand expert at Mintoiro, specializes in competitive market research and strategy consulting for beauty brands. With a background in brand strategy and design, her focus is on aesthetics, trends, and innovation in the cosmetics industry.

At Mintoiro, the mission is to empower independent beauty brands to thrive in a competitive landscape. Mintoiro leverages data-driven insights and industry insider expertise to provide an invaluable holistic perspective, enhancing your brand's positioning, identity, and packaging. Collaborate with Mintoiro to seize your share of the market and stand out in the cosmetics industry.

 
moisturizer jars with a minimalist design

BEAUTY INDUSTRY REPORTS

 

Discover the latest trends, innovations, and insights in the beauty industry through Mintoiro's exclusive Beauty Reports. Our reports are tailored to provide in-depth knowledge and guidance for your brand's success.

Mintoiro's commitment to the beauty industry is reflected in our comprehensive collection of reports, where we primarily focus on independent and niche beauty brands. By continuously researching and analyzing the latest developments, we offer you a competitive edge in the beauty sector.