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THE BEAUTY BRAND EXPERT

HELPING BEAUTY BRANDS REACH THEIR FULL POTENTIAL

 
 
Mintoiro specializes in competitive market research and strategy consulting for beauty brands. Lead by the vivacious Jennifer Carlsson, The Beauty Brand Expert.
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THE BEAUTY BRAND EXPERT

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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WE LOVE DOING THE RESEARCH

 
 

We help beauty brands conduct competitive market research by already knowing about all your competitors. We have a database with over 25k beauty brands, 18k products and 500 retailers. Want a holistic overview or in depth details? We got you! We track what beauty brands are trending on social media and stay up to date on new beauty launches. Entering a new market or creating a new product? Let us handle the market research.

 
 
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SERVICES

Brand Strategy

Discovery

Core Brand Values

Target Audience

Market Segment

Positioning

Benchmarking Analysis

Benchmarking Participant Identification

Comparative Analysis

Strategic Prognosis

Product Development Consulting

Consultation on the development of products.

Creative Consulting

Consultation on the development of brand identity and packaging design.

Competitive Market Research

Identify Main Competitors

Competitive Analysis
  • Online Presence

  • Selling Points

  • Consumer Feedback

  • Sales Channels

Products
  • Formulation

  • Packaging

  • Pricing

  • Selling Points

  • Hero Products

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OUR KIND OF PEOPLE

 
 

We work with independently owned beauty brands only. Brands owned by big corporations need not apply. We want to work with people that think outside the box and are not afraid to try something different. People that aim to be lead the industry rather than follow behind what everyone else is doing. People that want to stand out and make a positive difference in the world. If this sounds like you we should talk!

 
 
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