THE BEAUTY BRAND EXPERT
Jennifer Carlsson, founder and beauty brand expert at Mintoiro, specializes in competitive market research and brand strategy consulting, drawing on her encyclopedic knowledge of beauty brands and astute discerning eye for aesthetics. With a strong background in brand strategy and design, Jennifer brings a sharp focus on aesthetics, trends, and innovation within the cosmetics industry.
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At Mintoiro, our mission is to empower independent beauty brands to thrive in a competitive landscape. By leveraging data-driven insights and deep industry expertise, we offer a holistic perspective that enhances your brand’s positioning, identity, and packaging. Partner with Mintoiro to seize market share and distinguish yourself in the cosmetics industry.
GLOBAL BEAUTY INDUSTRY REPORTS
Stay ahead of the curve with Mintoiro’s exclusive beauty industry reports, trusted by top retailers and beauty brands from around the world. Our customers span 36 countries across all continents, relying on us for cutting-edge insights and competitive strategies.
Each month, we release curated lists of the top trending beauty brands on Instagram and TikTok, along with comprehensive trend reports that reveal the latest innovations shaping the beauty industry.
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Mintoiro’s commitment to independent and niche beauty brands is unparalleled. Our reports offer in-depth analysis and actionable guidance, empowering your brand to succeed in the fast-evolving beauty landscape.
Featured Reports
SERVICES
Brand Strategy
Discovery
Core Brand Values
Target Audience
Market Segment
Positioning
Sustainability
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Benchmarking Analysis
Benchmarking Participant Identification
Comparative Analysis
Strategic Prognosis
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Product Development Consulting
Consultation on the development of products.
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Creative Consulting
Consultation on the development of brand identity and packaging design.
Competitive Market Research
Identify Main Competitors
Competitive Analysis
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Online Presence
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Selling Points
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Consumer Feedback
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Sales Channels
Products
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Formulation
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Packaging
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Pricing
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Selling Points
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Hero Products
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Design Services​
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Brand Identity Design
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Packaging Design
Customer Testimonial
"Working with Jennifer was one of the best decisions I’ve made for my business. Her work helped us us to secure multiple partnerships with major retailers as well as secure high profile collaborations. She is truly the best in the industry!"
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April Mayfield | Glaze-ish
OUR KIND OF PEOPLE
I work with independently owned beauty brands. I want to work with people that think outside the box and are not afraid to try something different. People that aim to be lead the industry rather than follow behind what everyone else is doing. People that want to stand out and make a positive difference in the world. If this sounds like you we should talk!
FEATURED / CITED IN
