v=spf1 include:send.aweber.com ~all
Realistic 3D rendering of 3 cosmetics jars floating in the air. The jars are made out of clear glass with a white lid and a white label with minimalist typography. The background of the image is a light warm pink.



Brand Strategy

Market Research

Brand Identity

Art Direction

Packaging Design

Motion Graphics​

3D Renderings


What does Mintoiro do?

I create brand strategy and packaging design for beauty brands. I can help you thru the whole process with brand strategy, market research and put this into a finished packaging design that you can be proud of.

I love working with independently owned businesses and I'm happy to help you with whatever I can to make your brand everything you dreamed of. The best way to be successful in a crowded market is to make something really special that people will love.

Realistic 3D rendering of various cosmetics products in blue opaque plastic packaging. The products are on a mirror that is reflecting a blue sky with white clouds.

What do people value?

Consumers are becoming more and more conscious of the social and environmental impact their purchases can have.

This is also very true for consumers of cosmetics. It's important to show what your brand stands for and let your customers know what they can expect from you.


This can be an important consideration from the start of your brand. Will your ingredients be vegan, natural, responsibly sourced, effective, unique, hypoallergenic or simple? Will your packaging be environmentally friendly, cute, novel, luxurious or minimalist? At what price point are you offering your products?


These are all things that you can communicate with the design of your packages and brand. No brand can be everything, but you should know what you are and who your customers are.


Packaging and branding

Are you starting up your own beauty brand? Trying to figure out how to market yourself and get found? It all starts with brand strategy and figuring out who your ideal customer is. In a saturated market standing out in a glance is more important than ever.

I can help you create a plan and strategy for your brand. To get a great start for your brand we work on ideal customer profiles, market positioning and marketing strategy. With this understanding I can help create a brand and design packaging that will stand out to the right people.

little dreamer more setups cute-View 5 e

Latest Blog Posts

twitter icon
facebook icon
instagam icon
dribble icon
Linkedin icon
Icon of a pink letter with a heart sticker, click to subscribe to my newsletter.

©2020-2021 Jennifer Carlsson


Jennifer Carlsson


Stockholm, Sweden


Logo for Beauty Design Awards, link leads to the directory page of my blog posts about the beauty design awards.
Mintoiro logo, it a rectangle with Mintoiro written in japanese signs on the top side and written in latin letters.