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THE BEAUTY BRAND EXPERT

HELPING BEAUTY BRANDS REACH THEIR FULL POTENTIAL

 
 

I help independent Beauty Brands get loved by people that care and take market share from big corporations.​

Photo of Glaze-ish Birthday Cake bodycare products that I designed the packaging for.
Headshot of Jennifer Carlsson

THE BEAUTY BRAND EXPERT

Jennifer Carlsson, founder and beauty brand expert at Mintoiro, specializes in competitive market research and brand strategy consulting, drawing on her encyclopedic knowledge of beauty brands and astute discerning eye for aesthetics. With a strong background in brand strategy and design, Jennifer brings a sharp focus on aesthetics, trends, and innovation within the cosmetics industry.

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At Mintoiro, our mission is to empower independent beauty brands to thrive in a competitive landscape. By leveraging data-driven insights and deep industry expertise, we offer a holistic perspective that enhances your brand’s positioning, identity, and packaging. Partner with Mintoiro to seize market share and distinguish yourself in the cosmetics industry.

moisturizer jars with a minimalist design

GLOBAL BEAUTY INDUSTRY REPORTS

 

Stay ahead of the curve with Mintoiro’s exclusive beauty industry reports, trusted by top retailers and beauty brands from around the world. Our customers span 36 countries across all continents, relying on us for cutting-edge insights and competitive strategies.

 

Each month, we release curated lists of the top trending beauty brands on Instagram and TikTok, along with comprehensive trend reports that reveal the latest innovations shaping the beauty industry.

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Mintoiro’s commitment to independent and niche beauty brands is unparalleled. Our reports offer in-depth analysis and actionable guidance, empowering your brand to succeed in the fast-evolving beauty landscape.

 

Featured Reports

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SERVICES

Brand Strategy

Discovery

Core Brand Values

Target Audience

Market Segment

Positioning

Sustainability

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Benchmarking Analysis

Benchmarking Participant Identification

Comparative Analysis

Strategic Prognosis

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Product Development Consulting

Consultation on the development of products.

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Creative Consulting

Consultation on the development of brand identity and packaging design.

Competitive Market Research

Identify Main Competitors

Competitive Analysis
  • Online Presence

  • Selling Points

  • Consumer Feedback

  • Sales Channels

Products
  • Formulation

  • Packaging

  • Pricing

  • Selling Points

  • Hero Products

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Design Services​

  • Brand Identity Design

  • Packaging Design

Customer Testimonial

Photo of April Mayfield, the founder of beauty brand Glaze-ish

"Working with Jennifer was one of the best decisions I’ve made for my business. Her work helped us us to secure multiple partnerships with major retailers as well as secure high profile collaborations. She is truly the best in the industry!"

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April Mayfield | Glaze-ish

 
 

OUR KIND OF PEOPLE

 
 

I work with independently owned beauty brands. I want to work with people that think outside the box and are not afraid to try something different. People that aim to be lead the industry rather than follow behind what everyone else is doing. People that want to stand out and make a positive difference in the world. If this sounds like you we should talk!

 
 
 

FEATURED / CITED IN

BeautyMatter
Vogue Business
Statista
Women's Wear Daily
Campaign
In The Know
Glossy
Drew
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