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Top Skincare Brands Trending on Instagram 2023

Top Skincare Brands Trending on Instagram 2023

In an industry where innovation and trends evolve at lightning speed, staying ahead requires not just observation but foresight. Mintoiro's latest report, "Top Skincare Brands Trending on Instagram 2023," offers 121 pages of unparalleled insights, drawing from a vast dataset to present a meticulously curated analysis of the skincare brands leading today's digital conversation.


Data-Driven Excellence at Its Core

We delve deep into the performance metrics of 679 skincare brands from 37 countries across all continents, employing a robust, data-driven methodology. By analysing followers, engagement rates, and growth trajectories throughout 2023, we provide a definitive snapshot of the brands that have truly captured audiences' attention, establishing benchmarks for success on Instagram, a pivotal platform in today's digital marketing landscape.


Comprehensive Market Overview:

  • Trend Analysis: Uncover the driving forces behind consumer interest and engagement, with a spotlight on the brands setting the pace for innovation and disruption. Our detailed analysis reveals the leaders of today and the visionaries shaping tomorrow.
  • Spotlight on the Shifts: Gain insight into the brands that have experienced a decline in visibility, exploring the factors contributing to their changing fortunes.
  • Visual Mastery on Instagram: Explore the seven lifestyle photography trends that have captured the imagination of audiences and learn how top brands are leveraging these visuals to stand out.
  • Annual Brand Rankings: Access an exhaustive annual ranking of 679 brands, offering a comprehensive perspective on the competitive landscape within Instagram's skincare niche.
  • Monthly Dynamics: A chronological visual map of the monthly fluctuations and shifts of the top 50 skincare brands trending on Instagram for each month of 2023.
  • Brand Overview of Top 50 Brands: Detailed profiles on the performance of the top 50 brands on Instagram, offering insights on each brands performance on the metrics being used for the data driven ranking, and general brand information.
  • Top 100 Most Followed Brands: Discover the top 100 most-followed skincare brands, showing that followers is not everything when it comes to which brands are actually trending.
  • Global Leaders: A detailed geographical breakdown showcases the top brands in key countries, illuminating local favourites and global powerhouses alike.


Indispensable Insights for Industry Insiders

Designed for beauty brand managers, marketers, strategists, and consultants, this report is a critical resource for navigating the complex currents of the skincare industry on Instagram. Whether you're optimizing your social media strategy, seeking partnerships, or monitoring the competition, our comprehensive insights empower you with the knowledge to make informed, strategic decisions.


Tailored for Success

The skincare industry's vibrant ecosystem demands not just data, but deep insights and forward-looking analysis. This report is an essential tool for anyone looking to leverage the power of Instagram to forecast trends, understand competitive dynamics, or inform strategic planning.


Your Invitation to Strategic Clarity

"Top Skincare Brands Trending on Instagram 2023" is more than just a report; it's a roadmap to mastering the complexities of the beauty industry with confidence and insight. Download your copy today to transform insights into strategic action.





  • Trend Analysis
  • Who Dropped Off
  • 7 Lifestyle Photography Trends
  • Year Ranking of 679 Brands
  • Month by Month Top 50 Ranking
  • Brand Overview of Top 50 Brands
  • Top 100 Most Followed Brands
  • Top Brands by Country Lists


Top Brands by Country Lists Included

  • United States – Top 20 Visual
  • United States – Top 100 List
  • Canada – Top 10 Visual
  • United Kingdom – Top 20 Visual
  • France – Top 10 Visual
  • Australia – Top 10 Visual
  • South Korea – Top 20 Visual
  • Indonesia – Top 10 Visual
  • Date Published


  • Created by

    Jennifer Carlsson

  • Pages


  • Format


  • Available Discount

    20% off when purchasing 2 or more of the Top Beauty Brands Trending on Instagram 2023 Annual Reports. Discount applied automatically.


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