Fragrance continues to behave differently from skincare and haircare on Instagram. Growth is typically slower, audiences are more niche, and performance is often driven by storytelling depth, founder credibility, and cultural positioning rather than rapid scale.

Founded in South Korea in 2021, Anillo is a lifestyle-driven hair and body care brand that frames self-care as a daily act of renewal.

The Artisanal Storytelling macro trend gives rise to the Apothecary Lab archetype—a space where fragrance is no longer just a beauty product but a deeply personal medium for memory, narrative, and emotional connection. These brands position scent as an artform, using it to explore themes of heritage, intimacy, and craftsmanship.

Essential Minimalism is a cross-category macro trend reshaping how beauty brands connect with consumers in 2026. It reflects a deliberate move away from excess, as shoppers seek clarity, calm, and intention in every purchase.

In this part, we’re moving into alignment, one of the most foundational principles of design that often goes unnoticed when it’s done well—and stands out when it isn’t.

Learn the Principles of Beauty Design, in this post we take a close look at spacing.

Learn the principles of beauty design by recreating the layout of various different beauty products.

A rebellious force in modern perfumery, BORNTOSTANDOUT breaks from tradition with bold scent profiles, striking design, and unapologetic attitude. Discover why it’s one of the brands redefining fragrance in Mintoiro’s 2026 forecast.

Snif dismantles traditional perfumery barriers, making fragrance shopping refreshingly modern, accessible, and fun.

Discover Daise, the fragrance-forward bodycare brand. With playful packaging and mood-matching scents, Daise is reshaping Gen Z beauty.

Discover the allure of Classic Luxury beauty brands. Unveil the secrets behind timeless elegance, craftsmanship, and exclusivity.

Delve into Tamburins' world where scents are stories and every detail is a deliberate stroke on the canvas of brand design.

In the realm of fragrance, the Apothecary Lab trend represents a contemporary revival of the ancient apothecary's ethos.

There’s a lot happening in the fragrance category now and these are the 10 fragrance brands I’m paying attention to in 2023.