Top Trending Makeup Brands on TikTok January 2026

Begin 2026 with a clear view of which makeup brands are building the strongest momentum on TikTok. Mintoiro’s Top Trending Makeup Brands on TikTok January 2026 ranks 316 makeup brands from 30 countries, providing a data-driven snapshot of the brands generating visibility, interaction, and audience growth at the start of the year.
 
Key Features:
Global Coverage: Includes 316 brands from 30 countries, reflecting the international scope of makeup performance on TikTok.
Performance-Based Rankings: Based on followers, likes, likes per follower, follower growth (both absolute and percentage), and new likes, ensuring a consistent and transparent measure of brand traction.
Industry-Trusted Resource: Used by makeup brands, retailers, investors, and analysts to benchmark performance and monitor competitive movement within the category.
Monthly Edition: Published each month to capture the most recent shifts in engagement and growth across TikTok.
 
Ideal Audience:
Makeup Brand Teams & Marketers: Track digital momentum, evaluate competitors, and refine TikTok strategy using structured ranking data.
Retail Buyers & Investors: Identify makeup brands demonstrating strong audience traction and sustained growth.
Beauty Industry Analysts: Support reporting and category insights with up-to-date social performance metrics.
 
Why This List?
TikTok continues to accelerate how makeup brands gain attention and scale visibility. Mintoiro’s Top Trending Makeup Brands on TikTok January 2026 offers a focused, data-backed overview of the brands performing strongest at the start of the year—helping industry professionals stay informed and strategically positioned.