Top Trending Beauty Brands on Instagram January 2026

Start the year with a cross-category view of which beauty brands are building the strongest momentum on Instagram. Mintoiro’s Top Trending Beauty Brands on Instagram January 2026 ranks 600 beauty brands from 35 countries, offering a data-driven snapshot of performance across the broader beauty landscape.
 
Unlike category-specific rankings, this list brings together skincare, makeup, haircare, fragrance, nail care, and additional beauty segments into one unified overview—making it possible to compare visibility, engagement, and growth across categories.
 
Key Features:
Cross-Category Comparison: Benchmark brands across multiple beauty segments in a single ranking, enabling broader performance analysis beyond category silos.
Global Coverage: Includes 600 brands from 35 countries, reflecting the international scope of the beauty industry on Instagram.
Performance-Based Methodology: Rankings are based on follower count, engagement rate, and follower growth over time, ensuring a consistent and transparent measure of digital momentum.
Industry-Trusted Resource: Used by brand teams, retailers, investors, and analysts to track shifts in visibility and identify brands gaining traction across the market.
Monthly Edition: Published monthly to capture current changes in engagement and audience growth.
 
Scope of the List:
This cross-category ranking covers skincare, bodycare, makeup, haircare, fragrance, nail care, and more, reflecting the full spectrum of the global beauty market.
 
Ideal Audience:
Brand Leaders & Strategists: Compare performance across categories and identify where attention and momentum are concentrating.
Retail Buyers & Investors: Gain a consolidated view of high-performing beauty brands across multiple segments.
Market Analysts & Researchers: Track broader beauty industry dynamics using structured, comparable social performance data.
 
Why This List?
As category boundaries continue to blur, understanding brand performance in a cross-category context becomes increasingly important. Mintoiro’s Top Trending Beauty Brands on Instagram January 2026 provides a clear, data-backed overview of which brands are standing out across the wider beauty ecosystem—helping industry professionals stay informed and strategically aligned at the start of the year.