Top Trending Makeup Brands on Instagram January 2026

Begin the year with a clear view of which makeup brands are gaining the strongest traction on Instagram. Mintoiro’s Top Trending Makeup Brands on Instagram January 2026 ranks 489 makeup brands from 35 countries, offering a data-driven snapshot of the brands generating visibility, engagement, and audience growth at the start of 2026.
 
Key Features:
International Scope: Includes 489 brands from 35 countries, reflecting the global reach of the makeup category on Instagram.
Performance-Based Rankings: Based on follower count, engagement rate, and follower growth over time, providing a consistent and transparent measure of brand momentum.
Industry-Trusted Resource: Used by makeup brands, retailers, investors, and analysts to benchmark performance and monitor competitive shifts.
Monthly Edition: Published monthly to capture the latest changes in engagement and visibility within the makeup category.
 
Ideal Audience:
Makeup Brand Teams & Marketers: Track growth, assess competitors, and refine Instagram strategy using current ranking data.
Retail Buyers & Investors: Identify makeup brands demonstrating strong digital traction and expansion potential.
Beauty Industry Analysts: Support reporting and category insights with structured, up-to-date social performance data.
 
Why This List?
Instagram continues to play a key role in makeup discovery, trend acceleration, and brand positioning. Mintoiro’s Top Trending Makeup Brands on Instagram January 2026 provides a focused, data-backed overview of the brands performing strongest at the start of the year—helping industry professionals stay informed and competitive.