Top Trending Beauty Brands on Instagram December 2025

Get a cross-category view of which beauty brands are ending the year with the strongest momentum on Instagram. Mintoiro’s Top Trending Beauty Brands on Instagram December 2025 ranks 600 beauty brands from 35 countries, offering a comparative snapshot of brand performance across the broader beauty landscape.
 
Unlike category-specific rankings, this list brings together skincare, makeup, haircare, fragrance, nail care, and additional beauty categories into a single overview—making it easier to compare visibility, engagement, and growth across segments.
 
Key Features:
Cross-Category Ranking: Compares brands across multiple beauty categories in one unified list, enabling broader performance benchmarking.
Global Coverage: Includes 600 brands from 35 countries, reflecting the international scale of the beauty industry on Instagram.
Performance-Based Methodology: Rankings are based on follower count, engagement rate, and follower growth over time, providing a consistent measure of digital momentum.
Industry-Trusted Resource: Used by brand teams, retailers, investors, and analysts to track shifts in visibility and understand how brands perform beyond category silos.
Monthly Edition: Published monthly to capture current changes in engagement and audience growth across the beauty market.
 
Scope of the List:
This beauty-wide ranking covers skincare, bodycare, makeup, haircare, fragrance, nail care, and more, reflecting the full spectrum of the global beauty industry.
 
Ideal Audience:
Brand Strategists & Executives: Compare performance across categories and identify where attention and momentum are concentrating.
Retail Buyers & Investors: Gain a consolidated view of high-performing beauty brands across multiple segments.
Market Analysts & Researchers: Track cross-category dynamics using structured, comparable social performance data.
 
Why This List?
As beauty continues to expand beyond traditional category boundaries, understanding performance in a cross-category context is increasingly important. Mintoiro’s Top Trending Beauty Brands on Instagram December 2025 delivers a clear, data-driven overview of which brands are standing out across the wider beauty ecosystem—helping professionals stay informed as the industry moves into the next cycle.