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Beauty Design Awards 2020 Winners

Here I announce the winners to my Beauty Design Awards 2020! If any of the winners wish to they are very welcome to use the winner icon if they want to share anywhere at all that they won this humble design award. I will try to do this same award next year and probably include more categories. I took a lot of time to look at a ton of different brands and products, but if you feel like I missed some great designs you are very welcome to contact me about it and I'll be sure to have a look.

Beauty Design Awards is an award for the best packaging design in the cosmetics industry. To be eligible the products have to be sold in the year 2020 and do not have to be released in 2020 since this is the first time I do this award. It may be changed for 2021 to only be new released designs.

beauty design awards 2020 winner mintoiro

Cleanser Winner:

Then I Met You

$38 | 90 g

Cruelty Free | Vegan

The sweet periwinkle blue going into a transparent frosted glass that shows the bright yellow of the cleansing balm gives such a fresh and modern look. The typography is very clean and the whole product has such an overall appealing look.

Moisturizer Winner:

Glow Recipe

$39 | 50 ml

Cruelty Free | Vegan

This sweet little moisturizer from Glow Recipe has a really nice rounded glass jar with a smooth straight lid in a just right banana yellow lid with the clear glass showing the slightly paler cream inside is such a treat.

Toner Winner:

Glow Recipe

$34 | 150 ml

Cruelty Free | Vegan

The unique shape of the glass bottle with the pale pink lid and clean typography gives a really clean and modern look with a twist.

Face Mist Winner:


$18 | 95 ml

Cruelty Free | Vegan

This face mist from Glossier has a lovely millennial pink color which looks really nice on the semi transparent top Which is finished with a white label with simple black sans serif text.

Serum Winner:


$72 | 50 ml

Cruelty Free | Vegan

Herbivores Lapis Serum has a square clear glass bottle with a plain white dropper bottle lid and minimalist typography that really shows off the bright blue of the serum inside the bottle.

Face Mask Winner:

Glow Recipe

$49 | 70 ml

Cruelty Free | Vegan


$5.5 | 50 ml

Cruelty Free | Vegan


$62 | 250 ml

Cruelty Free

Sunscreen Winner:

Salt & Stone

$18 | 88 ml

Cruelty Free | Vegan

Deodorant Winner:


$13 | 75 g

Cruelty Free | Vegan

Body Moisturizer Winner:


$26 | 100 g

Cruelty Free | Vegan

This design is so fun and lovely. The solid mango body butter is wrapped in paper with a cardboard around it that easily is ripped off in sections as you use up more of the bar and then it can be placed inside another cardboard package that it fits perfectly inside. Every layer looks just perfect.

Lip Balm Winner:

Glow Recipe

$22 | 2.8 g

Cruelty Free | Vegan

Primer Winner:


$52 | 30 ml

Cruelty Free | Vegan

Foundation Winner:

Fenty Beauty

$36 | 32 ml

Cruelty Free | Vegan

Highlighter Winner:


$24 | 5.5 g

Cruelty Free

Mascara Winner:


$20 | 8.5 g

Cruelty Free | Vegan

Really simple cylinder shape in signature millennial pink with the bold Glossier logo, classic.

Concealer Winner:

Rare Beauty

$19 | 7.5 ml

Cruelty Free | Vegan

Blush Winner:


$20 | 10 ml

Cruelty Free

I love this design so much I wrote a whole blog post about it.

Lipstick Winner:


$38 | 4 g

Cruelty Free

Thank you for looking!


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Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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