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Beauty Brand Breakdown: AKT London
A breakdown of AKT London’s performance-led deodorant, material-driven packaging, and how it builds credibility through formulation, use, and system design.
Jennifer Carlsson
Mar 255 min read
Beauty Brand Breakdown: Fugazzi
An analysis of Fugazzi’s playful luxury positioning, minimalist design, and expansion into a lifestyle fragrance system beyond traditional scent formats.
Jennifer Carlsson
Mar 235 min read
Beauty Brand Breakdown: Cyklar
A breakdown of Cyklar’s sensorial bodycare strategy, from texture-driven formulations to monochrome packaging and fragrance-led rituals shaping modern bodycare.
Jennifer Carlsson
Mar 205 min read
Beauty Brand Breakdown: Prequel
Founded in 2023 by board-certified medical and cosmetic dermatologist Dr. Sam Ellis, Prequel is a U.S.-based skincare brand focused on what many beauty consumers have been increasingly seeking: clarity, credibility, and consistency.
Jennifer Carlsson
Nov 3, 20253 min read
Beauty Brand Breakdown: Bubble
Bubble, founded in 2019 by Shai Eisenman, has quickly become one of the most recognizable brands in the Gen Z skincare category.
Jennifer Carlsson
Oct 27, 20253 min read
Beauty Brand Breakdown: Anillo
Founded in South Korea in 2021, Anillo is a lifestyle-driven hair and body care brand that frames self-care as a daily act of renewal.
Jennifer Carlsson
Oct 20, 20253 min read
Beauty Brand Breakdown: Summer Fridays
Summer Fridays, founded in 2018 by influencers Marianna Hewitt and Lauren Gores Ireland, has become one of the most recognizable names in modern skincare by mastering the art of minimalism—with just enough gloss.
Jennifer Carlsson
Oct 16, 20253 min read
Beauty Brand Breakdown: Flower Knows
Founded in China in 2016, Flower Knows has established itself as one of the most visually distinctive players in the global beauty landscape.
Jennifer Carlsson
Sep 8, 20253 min read
Beauty Brand Breakdown: Joonbyrd
Founded in 2024 by UK-based dermatologist Dr. Alexis Granite, Joonbyrd is a new entrant in the luxury bodycare space with a clearly defined mission: to balance scientific credibility with sensorial appeal.
Jennifer Carlsson
Sep 1, 20253 min read
Beauty Brand Breakdown: BORNTOSTANDOUT
A rebellious force in modern perfumery, BORNTOSTANDOUT breaks from tradition with bold scent profiles, striking design, and unapologetic attitude. Discover why it’s one of the brands redefining fragrance in Mintoiro’s 2026 forecast.
Jennifer Carlsson
May 19, 20253 min read
Beauty Brand Breakdown: Snif
Snif dismantles traditional perfumery barriers, making fragrance shopping refreshingly modern, accessible, and fun.
Jennifer Carlsson
May 12, 20254 min read
Beauty Brand Breakdown: Daise
Discover Daise, the fragrance-forward bodycare brand. With playful packaging and mood-matching scents, Daise is reshaping Gen Z beauty.
Jennifer Carlsson
Apr 1, 20253 min read
Beauty Brand Breakdown: Crown Affair
Discover the art of intentional beauty rituals with Crown Affair, a minimalist brand redefining hair care through quality and simplicity.
Jennifer Carlsson
Oct 23, 20244 min read
Beauty Brand Breakdown: Obayaty
Today we take a closer look at Obayaty, a Swedish beauty brand established in 2023, specializing in men's skincare and makeup.
Jennifer Carlsson
Jun 22, 20243 min read
Beauty Brand Breakdown: Vacation - The World's Best-Smelling Sunscreen
Dive into how Vacation sunscreen merges 80s nostalgia & innovation, crafting a unique brand story that's shaking up the suncare market.
Jennifer Carlsson
Apr 3, 20248 min read
Beauty Brand Breakdown: Le Rub - New Sunscreen Brand
Today, we turn our critical eye towards Belgian sunscreen and after sun care brand Le Rub, launched in 2023.
Jennifer Carlsson
Mar 29, 20247 min read
MINTOIRO BLOG
Jennifer Carlsson
Founder of Mintoiro
Jennifer Carlsson is a Stockholm-based beauty industry researcher, strategist, and designer. She publishes data-driven trend forecasts, brand archetype studies, and market reports grounded in Mintoiro’s proprietary Beauty Intelligence Database and Brand Trend Index.
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