Oct 1
3 min

Top 10 Millennial Minimalist Beauty Brands to Watch

Analyze the Millennial Minimalist Beauty Brand Archetype lasting allure through 10 key brands. For deeper insights, see our 2023 report.

Rhode Skin: Most Successful Skincare Launch in 2022

Jennifer Carlsson

Apr 4
2 min

Rhode Skin: Most Successful Skincare Launch in 2022

The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.

Jennifer Carlsson

Mar 28, 2021
2 min

Beauty Packaging Trend 2021: Monochrome

An increasingly popular trend I'm seeing for cosmetics brands is this clean minimalist style with just one flat color and simple white sans

Where did the Minimalist packaging trend come from?

Jennifer Carlsson

Dec 9, 2020
3 min

Where did the Minimalist packaging trend come from?

Who were early adopters and who jumped on the trend much later on? Let's find out!

Jennifer Carlsson

Nov 8, 2020
2 min

Brand Design Study: Beauty Pie

Discover the brand design of Beauty Pie, a luxury cosmetics brand that offers transparent pricing and stunning minimalist packaging.

Jennifer Carlsson

Aug 5, 2020
2 min

Brand Design Study: Herbivore Botanicals

Herbivore really got my attention with their minimalist, yet colorful, design. So I wanted to take a closer look at it!

Jennifer Carlsson

Jul 28, 2020
2 min

Brand Design Study: Glossier Cloud Paint

Glossier show impressive restraint in how simple and minimalist they keep this design.

Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist

MINTOIRO BLOG

Subscribe to my newsletter!

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist