Top Trending Makeup Brands on Instagram July 2026

Track the makeup brands generating the strongest momentum on Instagram. Mintoiro’s Top Trending Makeup Brands on Instagram July 2026 ranks 486 brands from 37 countries, providing a data-driven overview of the brands achieving sustained visibility, engagement, and audience growth.
 
Key Features
International Coverage: Includes 486 brands from 37 countries, offering a broad view of makeup brand performance across the global Instagram landscape.
BTI-Powered Rankings: Generated using Mintoiro’s proprietary Brand Trend Index (BTI), a scoring model developed to distinguish consistent brand momentum from short-lived increases in attention.
Industry-Trusted Resource: Used by beauty brands, retailers, and investors to benchmark performance, monitor competitive movement, and identify makeup brands building traction.
Structured Performance Framework: Rankings evaluate follower count, engagement rate, total engagements, and follower growth measured in both absolute numbers and percentage change, providing a balanced and comparable assessment of brand performance.
Published Monthly: A new ranking is released each month, allowing industry professionals to follow shifts in engagement, visibility, audience growth, and competitive positioning over time.
 
Ideal Audience
Makeup Brand Teams & Marketers: Compare brand performance, monitor competitors, and strengthen Instagram strategy using structured ranking data.
Retail Buyers & Investors: Identify makeup brands demonstrating sustained audience growth and strong consumer engagement.
Market Analysts & Researchers: Add reliable, large-scale social performance data to category and competitive research.
 
Why This List?
Instagram continues to play a significant role in makeup discovery, consumer engagement, and brand building, but bursts of visibility do not necessarily represent lasting momentum. By combining the Brand Trend Index (BTI) with data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Makeup Brands on Instagram July 2026 offers a more consistent, comparative view of which brands are steadily gaining traction, helping industry professionals monitor the competitive landscape and make better-informed, data-driven decisions.