Top Trending Makeup Brands on Instagram July 2025

Follow the Momentum in Makeup: Mintoiro’s Top Trending Makeup Brands on Instagram July 2025 ranks 489 makeup brands from 35 countries, offering a data-driven overview of which brands are seeing the strongest growth, visibility, and engagement on Instagram this month. The list is a trusted industry resource for tracking brand relevance in the fast-moving makeup category.
 
Key Features:
Global Representation: Features 489 brands from 35 countries, capturing a diverse mix of global powerhouses and rising independents.
Performance-Based Rankings: Ordered by follower count, engagement rate, and follower growth, giving a transparent snapshot of current brand performance.
Widely Utilized: Used by top beauty retailers, brand strategists, and investors to monitor digital traction and identify standout brands.
Monthly Releases: Published monthly to reflect the most current changes in platform activity and brand momentum.
 
Ideal Audience:
Makeup Brand Teams: Benchmark your brand’s Instagram presence, track movement, and spot shifts in category leadership.
Investors: Discover makeup brands with strong digital momentum and expanding reach.
Analysts & Researchers: Support competitive analysis and category tracking with up-to-date, structured brand data.
 
Why This List?
With Instagram playing a central role in brand discovery and consumer influence, understanding which makeup brands are trending is essential. Mintoiro’s Top Trending Makeup Brands on Instagram July 2025 provides a clear, no-fluff ranking to help professionals stay aligned with what’s gaining traction in the global beauty market.