Top Trending Makeup Brands on Instagram August 2025

Track What’s Trending in Global Beauty: Mintoiro’s Top Trending Makeup Brands on Instagram August 2025 ranks 493 makeup brands from 35 countries, highlighting the brands that are growing fastest and capturing the most attention on Instagram this month. Built for industry professionals, this ranking provides a reliable overview of which brands are standing out in the crowded makeup space.
 
Key Features:
Global Brand Coverage: Features 493 brands from 35 countries, offering a wide-ranging view of both well-known leaders and fast-rising challengers.
Performance-Based Ranking: Determined by key metrics including follower count, engagement rate, and follower growth over time, for a clear picture of digital traction.
Industry-Endorsed: Used by leading makeup brands, global retailers, market analysts, and investors to monitor visibility and brand momentum.
Monthly Release Cycle: A new list is published each month to reflect the latest platform shifts and brand activity.
 
Ideal For:
Makeup Brand Managers & Strategists: Benchmark performance, spot competitors gaining ground, and track evolving engagement trends.
Investors & Retail Buyers: Identify brands showing rapid audience growth and high engagement across diverse global markets.
Market Researchers: Support insights and analysis with structured, up-to-date rankings across the makeup sector.
 
Why This List?
As Instagram continues to influence consumer discovery and loyalty in beauty, understanding which brands are rising in visibility is essential. Mintoiro’s Top Trending Makeup Brands on Instagram August 2025 offers a clear, data-informed view of who’s trending—giving your team the edge in a fast-evolving industry.