Top Trending Makeup Brands on Instagram May 2026

Track the makeup brands generating the strongest momentum on Instagram. Mintoiro’s Top Trending Makeup Brands on Instagram May 2026 ranks 500 brands from 37 countries, offering a data-driven overview of the brands driving sustained visibility, engagement, and audience growth.
 
Key Features:
Global Coverage: Includes 500 brands from 37 countries, reflecting the international scope of makeup performance on Instagram.
BTI-Powered Rankings: Generated using Mintoiro’s Brand Trend Index (BTI), a proprietary scoring model designed to identify brands with sustained momentum rather than short-term spikes.
Industry-Trusted Resource: Used by beauty brands, retailers, and investors to benchmark performance and monitor competitive movement within the makeup category.
Structured Performance Framework: Rankings are based on follower count, engagement rate, total engagements, and follower growth (both absolute and percentage), ensuring a consistent and comparable evaluation of brand performance.
Monthly Edition: Updated each month to reflect the latest shifts in visibility and engagement across the makeup category.
 
Ideal Audience:
Makeup Brand Teams & Marketers: Track performance, assess competitors, and refine Instagram strategy using clear, structured ranking data.
Retail Buyers & Investors: Identify makeup brands demonstrating strong audience traction and sustained growth patterns.
Analysts & Researchers: Support category insights with reliable, large-scale social performance data.
 
Why This List?
Instagram continues to shape how makeup brands gain visibility and connect with consumers, but short-term spikes in engagement do not always translate into lasting momentum. By applying the Brand Trend Index (BTI) alongside data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Makeup Brands on Instagram May 2026 provides a more grounded, comparative view of which brands are consistently gaining traction—helping industry professionals stay informed and make more confident, data-driven decisions.