Top Trending Makeup Brands on Instagram August 2026

Discover the makeup brands building the strongest momentum on Instagram. Mintoiro’s Top Trending Makeup Brands on Instagram August 2026 ranks 491 brands from 37 countries, offering a data-driven overview of the brands demonstrating sustained visibility, engagement, and audience growth across the platform.
 
Key Features
Broad International Coverage: Includes 491 makeup brands from 37 countries, providing a global perspective on makeup brand performance across Instagram.
BTI-Powered Rankings: Rankings are generated using Mintoiro’s proprietary Brand Trend Index (BTI), a scoring model developed to capture sustained brand momentum rather than short-lived spikes in attention.
Industry-Trusted Resource: Used by beauty brands, retailers, and investors to compare performance, track competitive movement, and identify makeup brands gaining traction.
Balanced Performance Evaluation: Rankings incorporate follower count, engagement rate, total engagements, and follower growth measured in both absolute numbers and percentage change, providing a structured assessment of Instagram performance.
New Ranking Every Month: A new edition is published monthly, allowing industry professionals to monitor shifts in visibility, engagement, audience growth, and competitive positioning over time.
 
Ideal Audience
Makeup Brand Teams & Marketers: Benchmark performance, monitor competitors, and strengthen Instagram strategy with structured ranking data.
Retail Buyers & Investors: Discover makeup brands demonstrating consistent audience growth and meaningful consumer engagement.
Market Analysts & Researchers: Support category and competitive research with reliable, large-scale social media performance data.
 
Why This List?
Instagram continues to play a significant role in makeup discovery, product visibility, and brand building, but periods of heightened attention do not always represent sustained performance. Combining the Brand Trend Index (BTI) with data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Makeup Brands on Instagram August 2026 offers a consistent, comparative view of which brands are building meaningful momentum, helping industry professionals monitor the evolving makeup landscape and make better-informed, data-driven decisions.