Top Trending Makeup Brands on Instagram September 2026

Explore the makeup brands generating the strongest momentum on Instagram. Mintoiro’s Top Trending Makeup Brands on Instagram September 2026 ranks 491 brands from 37 countries, offering a data-driven perspective on the brands demonstrating sustained visibility, engagement, and audience growth across the platform.

Key Features

• Broad Global Coverage: Includes 491 makeup brands from 37 countries, providing an international overview of makeup brand performance across Instagram.

• BTI-Powered Rankings: Rankings are calculated using Mintoiro’s proprietary Brand Trend Index (BTI), a scoring model designed to distinguish consistent brand momentum from short-lived increases in attention.

• Industry-Trusted Resource: Used by beauty brands, retailers, and investors to compare performance, track competitors, and identify makeup brands gaining traction.

• Comprehensive Performance Assessment: Rankings evaluate follower count, engagement rate, total engagements, and follower growth measured in both absolute numbers and percentage change, creating a balanced and comparable view of Instagram performance.

• Published Monthly: A new ranking is released each month, allowing industry professionals to monitor changes in visibility, engagement, audience growth, and competitive positioning over time.

Ideal Audience

• Makeup Brand Teams & Marketers: Assess brand performance, monitor competitors, and strengthen Instagram strategy using structured ranking data.

• Retail Buyers & Investors: Discover makeup brands demonstrating sustained audience growth and strong consumer engagement.

• Market Analysts & Researchers: Strengthen category analysis and competitive research with reliable, large-scale social media performance data.

Why This List?

Instagram remains an influential platform for makeup discovery, product awareness, and brand growth, but periods of heightened visibility do not always indicate sustained performance. By applying the Brand Trend Index (BTI) to data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Makeup Brands on Instagram September 2026 provides a consistent, comparative view of which brands are steadily building momentum, helping industry professionals follow changes across the makeup landscape and make more informed, data-driven decisions.