Top Trending Makeup Brands on Instagram June 2026

See which makeup brands are demonstrating the strongest momentum on Instagram. Mintoiro’s Top Trending Makeup Brands on Instagram June 2026 ranks 485 brands from 37 countries, providing a data-driven view of the brands achieving sustained visibility, engagement, and audience growth.
 
Key Features
International Coverage: Features 485 brands from 37 countries, offering a broad perspective on makeup brand performance across the global Instagram landscape.
BTI-Driven Rankings: Rankings are generated using Mintoiro’s Brand Trend Index (BTI), a proprietary scoring model developed to identify sustained brand momentum rather than isolated spikes in attention.
Industry-Trusted Resource: Used by beauty brands, global retailers, and investors to benchmark performance, follow competitive movement, and identify brands gaining traction.
Multi-Metric Evaluation: Each ranking is based on follower count, engagement rate, total engagements, and follower growth measured in both absolute numbers and percentage change, creating a structured and comparable assessment of performance.
New Monthly Edition: A new list is published each month to capture recent changes in visibility, engagement, and growth within the makeup category.
 
Ideal Audience
Makeup Brand Teams & Strategists: Benchmark performance, monitor competing brands, and inform Instagram strategy with structured ranking data.
Retail Buyers & Investors: Identify makeup brands demonstrating meaningful audience engagement and sustained digital growth.
Market Analysts & Researchers: Strengthen category research with reliable, large-scale social performance data.
 
Why This List?
Instagram remains a major platform for makeup discovery, brand building, and consumer engagement, but temporary bursts of attention do not always represent lasting performance. By using the Brand Trend Index (BTI) together with data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Makeup Brands on Instagram June 2026 offers a more consistent, comparative view of which brands are steadily building momentum, helping industry professionals monitor the category and make better-informed, data-driven decisions.