Top Trending Makeup Brands on Instagram February 2026

Understand which makeup brands are gaining real traction on Instagram. Mintoiro’s Top Trending Makeup Brands on Instagram February 2026 ranks 496 makeup brands from 36 countries, highlighting the brands translating audience attention into sustained engagement and growth.
 
Key Features:
International Scope: Covers 496 brands across 36 countries, offering a broad view of how makeup brands are performing globally on Instagram.
BTI-Based Ranking System: Built using Mintoiro’s Brand Trend Index (BTI), a proprietary model designed to surface brands demonstrating consistent performance rather than short-lived spikes in visibility.
Widely Used in the Industry: Relied on by beauty brands, retailers, and investors as a benchmark for tracking brand momentum and competitive positioning.
Structured Performance Metrics: Rankings are based on followers, engagement rate, total engagements, and follower growth (absolute and percentage) to create a balanced and comparable performance score.
Updated Monthly: Each edition reflects the latest shifts in brand visibility, ensuring relevance in a fast-moving category.
 
Ideal Audience:
Makeup Brand Teams & Strategists: Evaluate your position, track competitors, and inform content and growth strategies with clear performance benchmarks.
Retailers & Investors: Spot makeup brands with strong audience traction and consistent growth patterns.
Market Analysts & Researchers: Support category analysis with reliable, large-scale social performance data.
 
Why This List?
Instagram plays a central role in shaping makeup trends and brand visibility, but not all growth signals are equally meaningful. By applying the Brand Trend Index (BTI) alongside data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Makeup Brands on Instagram February 2026 offers a more grounded, comparative view of which brands are building lasting momentum—helping industry professionals make more informed, data-led decisions.