All the finalists are announced and votes are now open for the consumer favorite!
This year the award has a consumer vote where you can vote for any of the finalists that you love and the one that gets the most votes will be the winner of the consumer favorite category. We have a lot of fun products and awesome new brands this year!
For 2021 only brands that are cruelty free and not owned by any parent company that is not cruelty free are eligible to participate. Since a big part of why we created the award is to spotlight awesome brands we also made the determination that inherently brands that don't stand up against animal testing are not awesome.