Top Trending Skincare Brands on Instagram May 2025

Discover Which Skincare Brands Are Standing Out on Instagram: Mintoiro’s Top Trending Skincare Brands on Instagram May 2025 ranks 716 skincare brands from 37 countries, offering a comprehensive snapshot of the brands gaining the most attention, followers, and engagement in the skincare category on Instagram. This list is an essential resource for staying current with the most visible and fast-growing brands in the global skincare landscape.
 
Key Features:
Global Reach: Features 716 skincare brands from 37 countries, reflecting the international scope of beauty influence on Instagram.
Objective Rankings: Determined by follower count, engagement rate, and follower growth, providing a clear and consistent view of brand performance.
Widely Used in the Industry: Trusted by beauty brands, retailers, analysts, and investors to monitor digital momentum and benchmark against competitors.
Monthly Refresh: A new list is published each month to capture up-to-date shifts in engagement, visibility, and reach.
 
Ideal Audience:
Brand Managers & Marketing Teams: Use the rankings to gauge performance, monitor competitors, and align content strategies.
Investors: Spot emerging skincare brands with growing audiences and digital impact.
Analysts & Researchers: Track social trends and measure brand performance across global markets.
 
Why This List?
Instagram plays a central role in shaping brand identity and consumer interest in skincare. Mintoiro’s Top Trending Skincare Brands on Instagram May 2025 delivers the data you need to see who is making an impact—helping you stay informed and strategically positioned in a fast-evolving category.