Top Trending Makeup Brands on TikTok May 2025

See Which Makeup Brands Are Gaining Momentum on TikTok: Mintoiro’s Top Trending Makeup Brands on TikTok May 2025 ranks 273 makeup brands from 27 countries, providing a clear, data-focused look at who’s capturing attention and growing fastest on one of beauty’s most influential platforms.
 
Key Features:
International Coverage: Features 273 brands from 27 countries, showcasing a diverse mix of emerging disruptors and dominant names across global markets.
Objective Rankings: Determined by follower count, engagement rate, and follower growth, offering a consistent and transparent view of brand performance.
Industry-Relevant Tool: Used by beauty brands, retailers, investors, and analysts to monitor performance and assess visibility across TikTok.
Monthly Updates: Released monthly to reflect the latest shifts in audience engagement and brand growth in the makeup category.
 
Ideal Audience:
Makeup Brand Managers: Track your brand’s position, evaluate competitors, and adapt strategies to current digital performance.
Investors: Identify high-growth makeup brands with rapidly expanding TikTok audiences.
Industry Analysts: Stay up to date on makeup trends and brand movement across regions.
 
Why This List?
TikTok continues to drive trends, shape consumer behavior, and influence product demand in the makeup category. Mintoiro’s Top Trending Makeup Brands on TikTok May 2025 offers a valuable snapshot of who’s thriving—helping professionals stay aligned with the evolving beauty landscape.