Top Trending Makeup Brands on TikTok February 2025

Discover the Makeup Brands Making Waves on TikTok: Mintoiro’s Top Trending Makeup Brands on TikTok February 2025 ranks 273 makeup brands from 27 countries, showcasing the most dynamic and high-performing names capturing attention on one of beauty’s most influential platforms. This list is an essential resource for brands and professionals tracking the makeup brands driving visibility and shaping trends on TikTok.
 
Key Features:
Global Scope: Features 273 makeup brands from 27 countries, offering a broad look at standout performers across international markets.
Data-Backed Rankings: Rankings are based on follower count, engagement rates, and follower growth, providing a clear and consistent view of brand momentum.
Used Across the Industry: Trusted by marketing teams, investors, and beauty retailers to identify emerging players and benchmark performance.
Monthly Publication: Released monthly to reflect current shifts in audience engagement, brand growth, and social relevance.
 
Ideal Audience:
Makeup Brand Managers: Gain insights into competitors and leading brands to shape effective TikTok content and growth strategies.
Investors: Spot high-growth makeup brands capturing consumer attention in the digital space.
Market Analysts: Follow evolving global beauty trends and analyze brand performance across key markets on TikTok.
 
Why This List?
TikTok is a driving force in beauty, where viral moments and rapid growth can define category leaders. Mintoiro’s Top Trending Makeup Brands on TikTok February 2025 offers a focused, up-to-date view of the brands that are resonating with TikTok audiences—making it a critical tool for anyone operating in the makeup space.
 
Use TikTok Insights to Guide Strategy:
Whether you’re shaping a marketing campaign, evaluating the competition, or identifying future leaders, this list gives you the data to understand which makeup brands are winning on TikTok—and why.