Top Trending Makeup Brands on TikTok April 2025

Track the Makeup Brands Making an Impact on TikTok: Mintoiro’s Top Trending Makeup Brands on TikTok April 2025 ranks 272 makeup brands from 27 countries, highlighting the most engaging, fastest-growing, and widely followed brands on one of the beauty industry’s most trend-driven platforms. This list is an essential resource for professionals keeping pace with the evolving digital beauty landscape.
 
Key Features:
Global Scope: Features 272 makeup brands from 27 countries, offering a broad view of which brands are resonating across international audiences.
Data-Driven Rankings: Brands are ranked using follower count, engagement rate, and follower growth, providing a clear and objective measure of digital momentum.
Industry Utility: Used by brand teams, investors, retailers, and analysts to benchmark performance and identify standout brands on TikTok.
Monthly Updates: A new list is released each month, reflecting current shifts in engagement, visibility, and audience growth.
 
Ideal Audience:
Makeup Brand Managers: Monitor social performance and benchmark against top-performing brands in the category.
Investors: Identify high-growth makeup brands building strong audiences on TikTok.
Market Analysts: Track global makeup trends and evaluate real-time changes in brand presence and social traction.
 
Why This List?
TikTok continues to shape the beauty industry, especially in the makeup category where visual storytelling drives engagement. Mintoiro’s Top Trending Makeup Brands on TikTok April 2025 offers a clear snapshot of the brands gaining attention—helping professionals stay informed and aligned with current digital dynamics.