Top Trending Makeup Brands on Instagram May 2025

Track the Makeup Brands Making Waves on Instagram: Mintoiro’s Top Trending Makeup Brands on Instagram May 2025 ranks 486 makeup brands from 34 countries, spotlighting the most followed, fastest-growing, and most engaging names in the global makeup category. This list is an essential resource for beauty professionals seeking clarity on who is gaining visibility and traction in real time.
 
Key Features:
International Coverage: Includes 486 brands from 34 countries, reflecting the global nature of beauty influence on Instagram.
Data-Backed Rankings: Based on follower count, engagement rate, and follower growth, providing a transparent view of brand performance.
Trusted Across the Industry: Utilized by makeup brands, beauty retailers, investors, and market analysts to monitor momentum and benchmark digital success.
Updated Monthly: A new list is released every month, capturing shifts in reach and engagement in the Instagram makeup space.
 
Ideal Audience:
Makeup Brand Managers: Compare performance, track competitors, and guide strategy based on current rankings.
Investors: Identify high-growth makeup brands expanding their audience and influence.
Beauty Industry Analysts: Track makeup trends and brand performance across markets and regions.
 
Why This List?
Instagram continues to be a primary channel for makeup brand discovery and consumer engagement. Mintoiro’s Top Trending Makeup Brands on Instagram May 2025 delivers an up-to-date view of the brands standing out in the space—helping professionals stay informed and ahead in a competitive market.