Top Trending Fragrance Brands on Instagram May 2025

Identify the Fragrance Brands Capturing Attention on Instagram: Mintoiro’s Top Trending Fragrance Brands on Instagram May 2025 ranks 361 fragrance brands from 33 countries, providing a clear view of which brands are standing out in the digital fragrance landscape. This monthly ranking is a valuable tool for tracking growth, engagement, and visibility in a highly competitive and visually driven category.
 
Key Features:
Global Coverage: Includes 361 brands from 33 countries, reflecting the international nature of fragrance branding and influence on Instagram.
Metrics-Based Rankings: Rankings are determined using follower count, engagement rate, and follower growth, offering a consistent and transparent assessment of brand performance.
Industry Adoption: Used by fragrance brands, beauty retailers, investors, and analysts to track digital momentum and benchmark success.
Updated Monthly: A new list is released each month to capture changes in audience growth and engagement across the category.
 
Ideal Audience:
Fragrance Brand Managers: Monitor brand performance and adjust Instagram strategy based on reliable social metrics.
Investors: Spot rising fragrance brands with growing influence and strong consumer engagement.
Market Analysts: Gain insight into global fragrance trends and brand visibility across regions.
 
Why This List?
Instagram remains a core channel for fragrance discovery, brand storytelling, and consumer engagement. Mintoiro’s Top Trending Fragrance Brands on Instagram May 2025 helps you stay informed on which brands are building visibility and influence—providing strategic value for anyone operating within the fragrance industry.