Top Trending Fragrance Brands on Instagram August 2025

Capture the Scent of What’s Trending: Mintoiro’s Top Trending Fragrance Brands on Instagram August 2025 ranks 372 fragrance brands from 33 countries, highlighting the names that are currently standing out in the competitive world of fragrance on Instagram. This list offers a clear, data-driven snapshot of brand visibility and momentum across the global fragrance category.
 
Key Features:
Global Reach: Includes 372 brands from 33 countries, reflecting both established fragrance houses and fast-rising indie players from around the world.
Metrics That Matter: Rankings are based on a combination of follower count, engagement rate, and follower growth over time, offering a reliable indicator of brand performance.
Industry Use Cases: Trusted by global retailers, fragrance brands, and investors to keep track of which brands are gaining attention on Instagram.
Monthly Format: Published each month to reflect current movements in brand visibility and audience engagement.
 
Ideal For:
Fragrance Brand Teams: Benchmark your performance and identify emerging competitors across global markets.
Retail Buyers & Investors: Spot high-engagement brands with growing influence and expanding reach.
Trend Analysts & Researchers: Support market analysis with consistent, structured data on digital performance.
 
Why This List?
Instagram continues to be a powerful platform for building brand presence in the fragrance sector. Mintoiro’s Top Trending Fragrance Brands on Instagram August 2025 delivers a focused, global overview of the brands shaping consumer attention—helping you stay aligned with what’s relevant in today’s fragrance landscape.