Top Trending Beauty Brands on Instagram November 2025

Get a broader view of brand performance across the beauty industry. Mintoiro’s Top Trending Beauty Brands on Instagram November 2025 ranks 600 beauty brands from 35 countries, offering a cross-category snapshot of which brands are gaining the most visibility, engagement, and growth on Instagram this month.
 
Unlike category-specific rankings, this list is designed to provide a comparative perspective across beauty, making it easier to see how brands perform relative to one another beyond individual categories—and to highlight segments not typically covered elsewhere, such as nail care.
 
Key Features:
Cross-Category Ranking: Brings together brands from multiple beauty segments into a single list, allowing for direct comparison across categories.
Broad Market Coverage: Includes 600 brands from 35 countries, reflecting the global scale of the beauty industry on Instagram.
Performance-Based Methodology: Rankings are based on follower count, engagement rate, and follower growth over time, providing a consistent measure of digital momentum.
Industry-Trusted Resource: Used by brand teams, retailers, investors, and analysts to monitor visibility shifts and benchmark performance across the wider beauty landscape.
Monthly Edition: Published monthly to reflect current changes in engagement and audience growth.
 
Scope of the List:
This beauty-wide ranking covers skincare, bodycare, haircare, fragrance, makeup, nail care, and additional beauty categories, offering a more complete view of how brands perform across the full spectrum of the global beauty market.
 
Ideal Audience:
Brand Strategists & Executives: Compare performance across categories and understand where attention is consolidating or shifting.
Retail Buyers & Investors: Identify high-performing brands across multiple beauty segments in one consolidated view.
Market Analysts & Researchers: Track cross-category dynamics and brand momentum using structured, comparable data.
 
Why This List?
As beauty continues to expand beyond traditional category boundaries, understanding performance in a cross-category context is increasingly valuable. Mintoiro’s Top Trending Beauty Brands on Instagram November 2025 provides a clear, data-driven overview of which brands are standing out across the broader beauty ecosystem—helping professionals stay informed, competitive, and aligned with where momentum is building.