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Top Trending Skincare Brands on Instagram October 2023

Top Trending Skincare Brands on Instagram October 2023

Mintoiro’s Top Trending Skincare Brands on Instagram for October 2023 is an invaluable resource for industry professionals who seek to navigate the complexities of brand performance on social media. This list represents a meticulous analysis of Instagram's followers, growth, and engagement data to identify not just the most followed, but the most dynamically growing and engaging skincare brands. Updated monthly for over two years, this report captures the vibrant fluctuations of the beauty industry and spotlights rising stars on a global scale.



Report Highlights:

  • Rigorous Data Analysis: Built on a foundation of quantitative data, the ranking objectively evaluates each brand's follower increments, growth trends, and interaction rates.
  • Continuous Monitoring: With unwavering consistency, we've been tracking and updating this list monthly, refining our algorithms and adding qualifying new contenders.
  • Global Perspective: Recognizing the international stage of skincare, our list encompasses brands from every corner of the world, providing an expansive view of market trends.
  • Growth and Engagement Focus: This ranking transcends mere popularity, spotlighting brands that demonstrate both a growing following and an actively engaged audience.
  • Algorithmic Integrity: The list discourages inauthentic growth patterns by penalizing brands with dropping engagement or follower counts, ensuring a credible and insightful ranking.



Who Will Benefit from This Report:

  • Brand Strategists and Marketers: Gain insights into competitive positioning and identify key players setting the pace in the industry.
  • Investors and Analysts: Discover brands with high growth potential and engagement for informed decision-making on potential partnerships or investments.
  • Beauty Influencers and Content Creators: Stay ahead of the curve by aligning with trending brands that resonate with audiences for collaborations and content.
  • Product Developers: Understand the market’s current favorites to inspire innovation and fulfill consumer desires more effectively.
  • Retail Buyers: Make data-backed decisions about which brands to stock, ensuring your offerings are aligned with consumer interest.
  • Format


  • Pages


  • Brands


  • Categories Included on this list

    • Skincare
    • Bodycare
    • Sunscreen
    • Tanning
  • Created by

    Jennifer Carlsson

  • Date Published



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