Top Trending Haircare Brands on TikTok July 2026

Track the haircare brands generating the strongest momentum on TikTok. Mintoiro’s Top Trending Haircare Brands on TikTok July 2026 ranks 188 brands from 20 countries, providing a data-driven perspective on the brands demonstrating sustained audience growth, engagement, and visibility across the platform.
 
Key Features
International Market Coverage: Features 188 haircare brands from 20 countries, offering a global view of haircare brand performance on TikTok.
Powered by the Brand Trend Index (BTI): Rankings are produced using Mintoiro’s proprietary Brand Trend Index (BTI), a scoring system designed to capture consistent brand momentum rather than short-term bursts of viral attention.
Industry-Trusted Resource: Used by beauty brands, retailers, and investors to benchmark performance, track competitors, and identify haircare brands building traction.
Comprehensive Performance Metrics: Rankings evaluate followers, likes, likes per follower, follower growth measured in both absolute numbers and percentage change, and new likes, creating a balanced assessment of TikTok performance.
Released Every Month: A new ranking is published monthly, providing an ongoing way to monitor changes in audience growth, engagement, visibility, and competitive positioning.
 
Ideal Audience
Haircare Brand Teams & Marketers: Benchmark brand performance, follow competitors, and inform TikTok strategy with structured ranking data.
Retail Buyers & Investors: Identify haircare brands showing sustained audience growth and increasing consumer interest.
Market Analysts & Researchers: Strengthen category analysis and competitive research with reliable, large-scale social media performance data.
 
Why This List?
TikTok continues to shape haircare discovery, product awareness, and brand growth, but a sudden increase in attention does not always represent lasting momentum. By applying the Brand Trend Index (BTI) to data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Haircare Brands on TikTok July 2026 offers a consistent, comparative view of which brands are steadily gaining traction, helping industry professionals follow shifts in the competitive landscape and make more informed, data-driven decisions.