Top Trending Haircare Brands on TikTok September 2026

Discover the haircare brands generating the strongest momentum on TikTok. Mintoiro’s Top Trending Haircare Brands on TikTok September 2026 ranks 190 brands from 20 countries, offering a data-driven overview of the brands demonstrating sustained audience growth, engagement, and visibility across the platform.

Key Features

• International Brand Coverage: Features 190 haircare brands from 20 countries, providing a global perspective on haircare brand performance and competitive momentum across TikTok.

• Powered by the Brand Trend Index (BTI): Rankings are calculated using Mintoiro’s proprietary Brand Trend Index (BTI), a scoring model designed to identify consistent brand momentum rather than temporary surges in viral attention.

• Industry-Trusted Resource: Used by beauty brands, retailers, and investors to benchmark performance, monitor competitors, and identify haircare brands gaining traction.

• Comprehensive Performance Assessment: Rankings incorporate follower count, total likes, likes per follower, follower growth measured in both absolute numbers and percentage change, and new likes, providing a structured and balanced evaluation of TikTok performance.

• Published Monthly: A new ranking is released every month, enabling industry professionals to track changes in audience growth, engagement, visibility, and competitive positioning over time.

Ideal Audience

• Haircare Brand Teams & Marketers: Compare brand performance, monitor competitors, and inform TikTok strategy using structured ranking data.

• Retail Buyers & Investors: Identify haircare brands demonstrating consistent audience growth and meaningful consumer engagement.

• Market Analysts & Researchers: Support category analysis and competitive research with reliable, large-scale social media performance data.

Why This List?

TikTok continues to shape haircare discovery, product awareness, and brand visibility, with trends and viral content often bringing new brands into the spotlight. However, short-term attention does not always translate into sustained momentum. By applying the Brand Trend Index (BTI) to data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Haircare Brands on TikTok September 2026 provides a consistent, comparative view of which brands are steadily gaining traction, helping industry professionals monitor developments across the global haircare market and make more informed, data-driven decisions.