Top Trending Haircare Brands on TikTok February 2026

See which haircare brands are gaining real traction on TikTok. Mintoiro’s Top Trending Haircare Brands on TikTok February 2026 ranks 185 brands from 20 countries, highlighting the brands converting audience attention into consistent engagement and growth.
 
Key Features:
Global Representation: Covers 185 brands across 20 countries, reflecting the international nature of haircare performance on TikTok.
BTI-Powered Rankings: Built using Mintoiro’s Brand Trend Index (BTI), a proprietary model designed to identify brands with sustained momentum rather than short-term spikes.
Industry-Trusted Resource: Used by beauty brands, retailers, and investors to benchmark performance and monitor competitive shifts within the haircare category.
Performance Metrics Framework: Rankings are based on followers, likes, likes per follower, follower growth (both absolute and percentage), and new likes, ensuring a structured and comparable view of brand traction.
Monthly Edition: Updated each month to reflect the latest changes in visibility and engagement across TikTok.
 
Ideal Audience:
Haircare Brand Teams & Marketers: Evaluate performance, track competitors, and refine TikTok strategy using clear ranking data.
Retail Buyers & Investors: Identify haircare brands demonstrating strong audience traction and consistent growth.
Analysts & Researchers: Support category insights with reliable, large-scale social performance data.
 
Why This List?
TikTok continues to play a central role in how haircare brands build visibility and scale audience attention, but not all growth signals are equally meaningful. By applying the Brand Trend Index (BTI) alongside data from the Beauty Intelligence Database (BID), Mintoiro’s Top Trending Haircare Brands on TikTok February 2026 provides a more grounded, comparative view of which brands are consistently gaining traction—helping industry professionals stay informed and make more confident, data-led decisions.