Top Trending Fragrance Brands on TikTok October 2025

Introducing a completely new addition to the Mintoiro rankings: this is the first-ever edition of my Top Trending Fragrance Brands on TikTok list. This debut ranking highlights 88 fragrance brands from 20 countries, capturing the names gaining visibility, engagement, and audience growth on one of beauty’s most influential platforms. Many additional brands will be added in the upcoming months.
 
Key Features:
New Category Debut: This is the first time a TikTok fragrance ranking is being published as part of the Mintoiro monthly lists.
Global Scope: Includes 88 fragrance brands from 20 countries, spanning established fragrance houses and fast-emerging indie brands.
Data-Driven Ranking: Based on follower count, total likes, likes per follower, follower growth (number and percentage), and new likes, offering a transparent snapshot of performance.
Industry Relevant: Used by fragrance brands, retailers, and investors to track digital traction and identify emerging opportunities.
Updated Monthly: Future editions will be released each month to reflect ongoing changes in visibility and audience engagement across the fragrance space on TikTok.
 
Ideal Audience:
Fragrance Brand Teams: Benchmark performance and assess how your brand compares within this newly measured category.
Retail Buyers & Investors: Identify fragrance brands gaining real momentum and emerging as strong digital performers.
Analysts & Researchers: Incorporate a new, structured dataset into fragrance market and trend assessments.
 
Why This List?
TikTok has become an essential platform for fragrance discovery and viral influence. With this newly launched ranking, Mintoiro’s Top Trending Fragrance Brands on TikTok October 2025 offers the first clear, data-backed view of which brands are leading the category — establishing a new benchmark for tracking momentum in the fragrance industry.